More bad news for NBC: The one-time No. 1 network has fallen to fifth place in the Nielsen TV ratings during the important February sweeps period, according to Deadline.com.
Sweeps occurs four weeks each year, when networks inundate TV audiences with hairpin plot turns, tear-inducing weddings, jaw-dropping deaths and more major moments all in the hopes of giving their ratings a vital boost during the critical periods when Nielsen surveys the country's TV viewing habits.
The Peacock network started the TV season off strong with hits like "Revolution" and "The Voice" and even won November sweeps. But once those shows went into hiatus in November and December respectively, NBC's numbers quickly crumbled. Deadline reports that during the February sweeps period, NBC has averaged a 1.2 rating in the key 18-49 advertising demographic, while Univision has brought in a 1.5 rating. It's a far cry from NBC's reign at the top in November, which was the network's first time in the lead since 2003.
( Oh NBC, it is a downward spiralCollapse )