Keira's TV ad is now strictly for grownups: Chanel advert banned for being too sexually suggestive

Children are being banned from seeing Keira Knightley in the role of sultry temptress in a TV perfume commercial. The British actress has ridiculed her lack of curves, however it seems her bare shoulders are enough to confuse and upset some youngsters. As a result, advertising watchdogs have banned showings of the commercial for Chanel’s Coco Mademoiselle around children’s programmes and films. The idea that children’s eyes need to be shielded from the British actress’s performance will surprise viewers. Chanel defended the commercial, insisting it was playful and sensual rather than overtly sexual.

However, the Advertising Standards Authority (ASA) disagreed at a time when many parents, including the Prime Minister, are becoming increasingly concerned about the sexualisation of children.

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