8:21 am - 02/12/2013

Jack White, Frank Ocean, More Get Big Grammy Boost on iTunes

Nothing sells music like national TV exposure. An examination of iTunes and Amazon sales ranks during the Grammy broadcast shows the immediate impact the event had on the sales of titles nominated for Album of the Year.

Fun.'s performance at around 8:30 p.m. ET didn't immediately improve the band's position on iTunes and Amazon, but its iTunes album rank started to move up around 9:00 p.m. after the band won the "Song of the Year" award with "We Are Young." Some Night's album rank at Amazon MP3 barely budged all evening, remaining at #4 until getting to #3 at 12:45 a.m. (the Lumineers' self-titled album remained Amazon MP3's #1 digital album all evening thanks in part to a $3.99 sale price).

Mumford and Son

Mumford and Sons' Babel, winner of Album of the Year, had less room for improvement than its peers. Babel had already sold 1.7 million units, according to Nielsen SoundScan, and was ranked #6 at iTunes, #2 at Amazon and #11 at Amazon MP3 (with the help of a $3.99 sale price). Babel saw its iTunes rank improve slightly after the band's performance ended right around 9:00 p.m.

Jack White

Jack White was the greatest gainer of the Album of the Year nominees. Blunderbuss started the evening at #90 on iTunes, #41 on Amazon's CD bestsellers list and #123 on the Amazon MP3 album list. The album didn't move much on Amazon over the course of the broadcast but on iTunes it dropped from #80 at around 10:45 p.m. to #44 at around 11:00 p.m. after his performance and sat at #27 at 12:45 a.m.

Frank Ocean

Frank Ocean may have had the most to gain from the Grammys. His debut album Channel Orange was nominated for Album of the Year and he was nominated for Best New Artist. Channel Orange steadily improved from around #20 at the beginning of the broadcast to #12 by the 12:45 a.m.

The Black Keys
The Black Keys' El Camino didn't budge at Amazon -- it was on sale for $2.99 at Amazon MP3 -- but was able to climb from #18 to #7 by the end of the evening on iTunes.

Did you buy any songs or albums digitally after the Grammys?
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tiki876 12th-Feb-2013 02:27 pm (UTC)
same thing happened with JT's suit&tie song
mirlos 12th-Feb-2013 02:38 pm (UTC)
that's a shame bc its a rly shitty song
tiki876 12th-Feb-2013 02:47 pm (UTC)
yeah but it's doing very well, especially for a shitty song lmao
oddbunny_dreams 12th-Feb-2013 03:46 pm (UTC)
THANK you! I feel I'm the only one of my coworkers who feel this way.
ediesedgwick 12th-Feb-2013 02:29 pm (UTC)
I need to get Jack White's album. There was too much other good music last year that I sort of ignored it.
gnarlsbarkley 12th-Feb-2013 03:02 pm (UTC)
it was my top album last year, i HIGHLY recommend it.
apothecaries 12th-Feb-2013 05:54 pm (UTC)
It's veryyyyy good. Do not ignore it this year! :D
vanishingbee 12th-Feb-2013 02:29 pm (UTC)
BABEL won album of the year? I'm sorry, but no. I like Mumford & Sons, but Babel did not deserve to win.

rose_of_love 12th-Feb-2013 02:37 pm (UTC)
spankmypirate 12th-Feb-2013 02:48 pm (UTC)

There are so many folk bands out there who are far more deserving
gnarlsbarkley 12th-Feb-2013 03:02 pm (UTC)
yeah, esp over jack & frank tbh. the only thing that would've been worse was fun
colorzplosion 12th-Feb-2013 03:19 pm (UTC)
mte. it wasn't as good as sigh no more. like why.
kofo4 12th-Feb-2013 04:24 pm (UTC)
i was SERIOUSLY pissed, but it did sell the most out of everyone nominated so hey......
fred2265 12th-Feb-2013 05:00 pm (UTC)
apothecaries 12th-Feb-2013 05:57 pm (UTC)
ia. I yelled at my tv when Jack lost ;_;
ani_di_franco 12th-Feb-2013 02:36 pm (UTC)
mirlos 12th-Feb-2013 02:39 pm (UTC)
can fun. be over with pls?

still holding on to 'the format' reunion
anchellada 12th-Feb-2013 02:58 pm (UTC)
yes please. i h8 them and i miss the format.
rainbowren 12th-Feb-2013 02:40 pm (UTC)
Yep, downloaded Miguel's Kaleidoscope Dream, flawless album!
scriptedending 12th-Feb-2013 02:48 pm (UTC)
I didn't, but seeing that El Camino was on sale for $3 made me realize that I never bought it, so I am probably going to do that now since it is still on sale.
spankmypirate 12th-Feb-2013 02:51 pm (UTC)
Ugh do not go and buy Babel

Get Fleet Foxes' first album instead or check out Great Lake Swimmers

Edited at 2013-02-12 02:51 pm (UTC)
gnarlsbarkley 12th-Feb-2013 03:03 pm (UTC)
mte on your second statement. so pissed off about that /bitterfleetfoxesfan
ediesedgwick 12th-Feb-2013 03:13 pm (UTC)
Also ppl DL Fleet Foxes Sun Giant EP for this flawless song

spankmypirate 12th-Feb-2013 05:36 pm (UTC)
This song is F L A W F R E E
lillylilacs 12th-Feb-2013 03:31 pm (UTC)
Fleet Floxes is so great
naveedchick 12th-Feb-2013 05:13 pm (UTC)
Great choices
yousaidlog 12th-Feb-2013 02:52 pm (UTC)
Werk it, Jack White. Still fanning myself over his performance.
loganx2 12th-Feb-2013 02:53 pm (UTC)
I saw my dad yesterday and he was talking about the Grammys and he told me he downloaded Mumford, Black Keys and Frank Ocean. I found this very funny.

*did I mention he said all this while practicing Bryan Adams songs on his guitar.
we_eat_coldcuts 12th-Feb-2013 02:58 pm (UTC)
That's so funny b/c I came in this post to say that it's probably more apropos to ask if your dads bought any music rather than if YOU did b/c that is who is really getting turned on to bands at the Grammy's.
anidee 12th-Feb-2013 03:01 pm (UTC)
liferekindled 12th-Feb-2013 03:10 pm (UTC)
Has he listened to Channel Orange yet?
anchellada 12th-Feb-2013 03:02 pm (UTC)
ugh mumford and sons. idg why so people like this twangy farmer music shyt all of a sudden.
ediesedgwick 12th-Feb-2013 03:17 pm (UTC)
I guess it's just different enough 4 ppl who usually listen to top 40 to thik that it's good/different, but rly its too watered down and shitty to be anything but boring.
lillylilacs 12th-Feb-2013 03:34 pm (UTC)
yup, ia
backincharge 12th-Feb-2013 03:58 pm (UTC)
Everyone has different tastes in music...
treradical 13th-Feb-2013 12:25 am (UTC)
it's ~hipster approved~
gnarlsbarkley 12th-Feb-2013 03:05 pm (UTC)
i thank everyone in the last mumford post for giving me legit reasons to dislike marcus mumford & how much of a pos he is. yay for frank & jack tho! i feel like jack's album was weirdly overlooked in general last yr alas!!!
ediesedgwick 12th-Feb-2013 03:16 pm (UTC)
link me

I already hate them for sucking but I'm hf an opportunity to hate him as a person too.
lillylilacs 12th-Feb-2013 03:32 pm (UTC)
I know people were saying he cheated on his ex-gf before Carrie with groupies


Edited at 2013-02-12 03:34 pm (UTC)
joliebelle 12th-Feb-2013 03:08 pm (UTC)
What songs did Jack White perform? I haven't listened to any of his solo work, but I loved his performances
anna_bea2 12th-Feb-2013 04:42 pm (UTC)
Love Interruption and Freedom at 21.
joliebelle 12th-Feb-2013 05:04 pm (UTC)
thanks bb!
pastelward 12th-Feb-2013 03:22 pm (UTC)
i copped miguel's album right after
thickfreakness 12th-Feb-2013 03:34 pm (UTC)
Because of ontd I finally downloaded Miguel. Best decision as of late.
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