ONTD

4:52 pm - 02/07/2013

Her publicist tried, but now Beyonce's unflattering photos are a meme.



It used to be called the Streisand effect. Maybe now we should call it the Beyoncé effect.

It all started at Sunday's Super Bowl XLVII halftime show. Beyoncé's performance was one for the sports-history books. It featured a reunion of Destiny's Child, enough pyrotechnics to see the event from space, and some seriously intense dance moves.

But don't take our word for it: "[S]he balanced explosions and humanity, imperiousness with warmth, an arena-ready sense of scale with a microscopic approach to the details of her vocals," The New York Times reported. "Amid all the loudness were small things to indicate Beyoncé was answering her skeptics, quietly but effectively."

As the game went on, focus quickly shifted away to the Baltimore Ravens and Oreo's ingenious marketing strategy. BuzzFeed, on the other hand, wasn't through with Beyoncé.

On Monday morning, the viral conglomerate released a listicle featuring a handful of unflattering halftime photos of Beyonce cringing, jiggling, and crotch-thrusting. The story collected more than 50,000 Facebook likes—and an email from Beyoncé's representative asking BuzzFeed to pull them down.

The answer from BuzzFeed was a resounding no. And thus began the Streisand effect, a phenomenon where attempts to hush critics only serve to bring a person wider attention.

In the case of Beyoncé's unflattering photos, that meant unwanted attention from the Huffington Post, The Vancouver Sun, and The Telegraph. And now one of the photos featuring a scary-looking Beyoncé flexing almost every muscle in her body has become the latest meme to capture the attention of Reddit's r/PhotoshopBattles and r/AdviceAnimals forums.

The photo has been altered more than a dozen times by redditors laughing at the idea that it could be "removed from the Internet."

"That's like getting pee out of a swimming pool," callipygian1 commented.

Here are some of the best photo and GIF remixes created so far.

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MORE @ THE SOURCE
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trinity_squared 7th-Feb-2013 10:41 pm (UTC)


ty tumblr
kennyokb 7th-Feb-2013 10:42 pm (UTC)
Ah, you beat me to it
trinity_squared 7th-Feb-2013 10:43 pm (UTC)
i love these! no one has a fucking sense of humor it seems
superdogbiter 7th-Feb-2013 10:42 pm (UTC)
shez copying gags
yousaidlog 7th-Feb-2013 11:15 pm (UTC)
lmao
mistress_f 8th-Feb-2013 12:24 am (UTC)
lol irl
silly_izzy_me 8th-Feb-2013 12:27 am (UTC)
lol irl
lathwen1 8th-Feb-2013 02:52 am (UTC)
lmao
superdogbiter 7th-Feb-2013 10:41 pm (UTC)
 photo tumblr_luf7oz6NFr1r5r8duo1_500_zpsf5743992.gif
supertex 8th-Feb-2013 04:23 am (UTC)
lawd knows how many times i've seen this movie. why the fuck didn't i notice this was eli roth until now???
kennyokb Saw this one on reddit7th-Feb-2013 10:41 pm (UTC)
kwikimart 7th-Feb-2013 10:45 pm (UTC)
This isn't really funny tho

I thought memes were supposed to be accidental comedy. Everyone liked those pics/didn't care till her dumb publicist tried to get them removed.

Like if she'd made that face during an interview and then it became a meme then fine but this is just designed to mock her.
Which is probs what her publicist thought they were doing in the first place.
judgmental 7th-Feb-2013 11:04 pm (UTC)
... That's the point. This meme was born with the purpose of making fun of her for trying to take the pictures of the internet.
theactualworst 7th-Feb-2013 11:35 pm (UTC)
Lol the internet, how does it work?
kwikimart 8th-Feb-2013 12:31 am (UTC)
I genuinely don't follow memes tho. I deliberately avoid them. It's a hipster thing I guess...

I didn't even hear Gangnam Style till late last year and that was by accident.
Call Me Maybe I only heard like 3 weeks ago.

So tl;dr I didn't know that was the purpose of memes

spydergamez 8th-Feb-2013 12:15 am (UTC)
bless ur heart
mistress_f 8th-Feb-2013 12:24 am (UTC)
gurl, welcome to the internet
78ml 8th-Feb-2013 12:32 am (UTC)
lol stop

they're funny
ptizzy 7th-Feb-2013 10:45 pm (UTC)
These pics just make me love her more that she is capable of contorting her facial muscles to be so ~unflattering~
snoozeen 7th-Feb-2013 10:46 pm (UTC)
So her publicist isn't her publicist anymore, right? lol
xsx8xsx 7th-Feb-2013 10:51 pm (UTC)
lathwen1 8th-Feb-2013 02:53 am (UTC)
lol
poisonfield 8th-Feb-2013 08:35 am (UTC)
A+
xdecadentx 8th-Feb-2013 12:17 pm (UTC)
WHY NOT ZOIDBERG
ch33rylips 7th-Feb-2013 10:52 pm (UTC)
But did someone get fired tho...
foxylov3r 8th-Feb-2013 02:31 am (UTC)
prolly lbr
theantipoet 7th-Feb-2013 10:53 pm (UTC)
shanny_w 7th-Feb-2013 11:01 pm (UTC)
but she was goin for wonder woman !
psych_chica Re: Ugh. I. Just. Can't7th-Feb-2013 11:00 pm (UTC)
*Sometimes
shanny_w 7th-Feb-2013 11:01 pm (UTC)
ooooooooooh shit
cageyb 7th-Feb-2013 11:19 pm (UTC)
But can she actually be She-Hulk in a movie?

Can we just get a She-Hulk movie to begin with?

Also has the obligatory Buzzfeed 20 best Beyonce Superbowl Picture Memes post been content-farmed yet?
rebeljean 7th-Feb-2013 11:22 pm (UTC)
LMAO.
theactualworst 7th-Feb-2013 11:33 pm (UTC)
A publicist should know better. SMDH.
vonlisbon 7th-Feb-2013 11:36 pm (UTC)
Does her PR person even go here?

Or she really wanted everyone to spread shots of her grunting. They're almost equally plausible.
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