12:38 am - 02/07/2013
The Doritos Locos Taco Supreme. A new chip would capture this same flavor combination.
Doritos is planning to develop a chip flavor inspired by Taco Bell, following on the heels of the fast food chain's most successful product launch in company history: taco shells made with Doritos nacho chips.
You could call it a mutually beneficial relationship. The snack food giant is hoping to capitalize on Taco Bell's success - they sold 300 million Locos Tacos -- and launch a limited-edition Taco Bell-inspired nacho this spring.
The chips will be nacho and taco flavored.
Similarly, Taco Bell also has plans to launch a taco made with Cool Ranch-flavored Doritos chips later this year.
Creating shells made from the ultra-cheesy nacho chips is an idea that's long been floating around among taco lovers. A Facebook group created in 2009 called itself the Taco Shells Made From Doritos Movement.
Meanwhile, last year Lay's also debuted a cheeseburger-flavored chip in the US with its Stax brand, while its British equivalent offers roast chicken.
Source
well damn .....
Doritos to launch Taco Bell-inspired chips
The symbiotic relationship continues! After Taco Bell launches a Doritos taco, the chips are trying to bring that same flavor to nacho chips
The Doritos Locos Taco Supreme. A new chip would capture this same flavor combination.
Doritos is planning to develop a chip flavor inspired by Taco Bell, following on the heels of the fast food chain's most successful product launch in company history: taco shells made with Doritos nacho chips.
You could call it a mutually beneficial relationship. The snack food giant is hoping to capitalize on Taco Bell's success - they sold 300 million Locos Tacos -- and launch a limited-edition Taco Bell-inspired nacho this spring.
The chips will be nacho and taco flavored.
Similarly, Taco Bell also has plans to launch a taco made with Cool Ranch-flavored Doritos chips later this year.
Creating shells made from the ultra-cheesy nacho chips is an idea that's long been floating around among taco lovers. A Facebook group created in 2009 called itself the Taco Shells Made From Doritos Movement.
Meanwhile, last year Lay's also debuted a cheeseburger-flavored chip in the US with its Stax brand, while its British equivalent offers roast chicken.
Source
well damn .....
Edited at 2013-02-07 11:42 am (UTC)
Edited at 2013-02-07 03:22 pm (UTC)