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12:31 am - 02/06/2013

Did millions of people switch OFF during the half time show? *updated*

Update:

As time goes by, more reports and official figures tell us that not 104 million, but only 95 million saw Beyonce's performance. Her ratings went from 100 to 95 million while performing #NF Despite the hype, it seems like millions of people switched off during the halftime.
/Update

The halftime show began shortly before 8:10 p.m. ET and between 8 and 8:30, the show did a 48.2 rating, according to Nielsen’s metered market ratings. Based on Nielsen’s math of a little more than two viewers per television set, the viewership is in the 104 million ballpark. It is highly likely that when final numbers are released, Beyonce’s total will be lower than the 104 million estimate, which is 10 million less than the half time show in 2012.


Nielsen estimate 108.41 million viewers tuned in for the actual Super Bowl, making it the third-most-watched program in television history behind Super Bowl XLVI and Super Bowl X Meaning that over 4 million people switched off when the half time show took of.



Nielsen, heeding CBS’s request, is not counting the 34-minute power outage delay in its ratings

By comparison, Madonna's halftime show last year had 114 million viewers - which gave her another position in the Guinness book of World Records for the biggest TV audience ever - Gaining 3 million more viewers than the game itself and over 10 million more views than this year's half time show th Beyoncé at Super Bowl XLVII.


Bruce Springsteen, for example attracted 95.7 million viewers.

source source ew sourc

wheresandrae 6th-Feb-2013 12:30 am (UTC)
yes Gaga fans are why Madonna had iconic and unprecedented ratings for sure
turkish_popstar 6th-Feb-2013 12:31 am (UTC)
settle down
hahahey 6th-Feb-2013 12:50 am (UTC)
c'mon that argument is reaching. and Bey had the same kind of thing. people were probably tuning in to see if she'd lip sync after the inauguration thing too
turkish_popstar 6th-Feb-2013 12:54 am (UTC)
Madonna's made a career of pissing people off and still getting them to devote all their attention to her, I don't see how her Super Bowl performance is any different.
hahahey 6th-Feb-2013 01:01 am (UTC)
ok, but even if your initial argument is true and Madonna had Gaga fans tuning in. Bey had the world tuning in after the inauguration mess. She was dragged through the news, I'd still say she had the same setup as Madonna.
turkish_popstar 6th-Feb-2013 01:11 am (UTC)
The same setup, yes, but it's obvious the lip-synching thing was put to bed at the news conference Bey had for the super bowl so I don't really think people were tuning in to see if she would do it again-which in hindsight might have hurt her that she even acknowledged it. then again, she probably doesn't care because she's still Beyoncé
wheresandrae 6th-Feb-2013 01:28 am (UTC)
oh bow I wasn't reading your original comment as a compliment to the queen's own strategy of marketing herself to haters
turkish_popstar 6th-Feb-2013 01:31 am (UTC)
lol yes I'm a gigantic Madonna stan
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