Did millions of people switch OFF during the half time show? *updated*
As time goes by, more reports and official figures tell us that not 104 million, but only 95 million saw Beyonce's performance. Her ratings went from 100 to 95 million while performing #NF Despite the hype, it seems like millions of people switched off during the halftime.
The halftime show began shortly before 8:10 p.m. ET and between 8 and 8:30, the show did a 48.2 rating, according to Nielsen’s metered market ratings. Based on Nielsen’s math of a little more than two viewers per television set, the viewership is in the 104 million ballpark. It is highly likely that when final numbers are released, Beyonce’s total will be lower than the 104 million estimate, which is 10 million less than the half time show in 2012.( Read more...Collapse )