11:09 am - 02/04/2013
Halftime ratings DOWN from last year
Ratings. Although Sunday’s Super Bowl broke a ratings record in metered markets, Deadline reports that Beyoncé failed top last year’s performer, Madonna, in ratings measured during the halftime-show half-hour. Beyoncé’s halftime show, which occurred in the 8 – 8:30 PM ET time slot, scored a 48.2/71. That’s down from the 48.1/72 of Madonna’s 2012 halftime performance. Madonna had 114 million viewers, more than the actual game and Beyoncé had her ratings go from 100 Millon to 95 Millon during her halftime performance.
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Edited at 2013-02-04 09:00 pm (UTC)