11:09 am - 02/04/2013

Halftime ratings DOWN from last year

Ratings. Although Sunday’s Super Bowl broke a ratings record in metered markets, Deadline reports that Beyoncé failed top last year’s performer, Madonna, in ratings measured during the halftime-show half-hour. Beyoncé’s halftime show, which occurred in the 8 – 8:30 PM ET time slot, scored a 48.2/71. That’s down from the 48.1/72 of Madonna’s 2012 halftime performance. Madonna had 114 million viewers, more than the actual game and Beyoncé had her ratings go from 100 Millon to 95 Millon during her halftime performance.

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spartacus 4th-Feb-2013 07:26 pm (UTC)
I thought Madonna's performance was more entertaining, even though Beyonce's was great.
kafkaesque 4th-Feb-2013 07:33 pm (UTC)
spartacus 4th-Feb-2013 07:36 pm (UTC)
Idk why people are surprised they are being compared. Next year the performance will be compared to Beyonce's.
filmfreakfranco 4th-Feb-2013 07:35 pm (UTC)
same, i don't think Bey's setlist and song order did her justice
grammaire 4th-Feb-2013 09:04 pm (UTC)
oh7 4th-Feb-2013 09:22 pm (UTC)
To me, Madonna came off as an old woman trying to be hip.
whatyawaiting4 4th-Feb-2013 10:54 pm (UTC)
Beyonce's was great but Madonna's last year was much more creative and entertaining. It just felt like a different league than any other halftime show!
meepstah 4th-Feb-2013 11:03 pm (UTC)
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