10:25 am - 02/04/2013

Church Of Scientology Pays $8 Million To Run Commercial During Super Bowl

While the commercials that air during the Super Bowl always attract a lot of attention, one spot, in particular, has people talking.

The Church of Scientology paid nearly $8 million to run a highly-stylized, 60-second commercial not long after the game went into halftime Sunday night.

“To the curious, the inquisitive, the seekers of knowledge,” an unseen narrator says at the beginning of the commercial, which features a parade of attractive, and mostly young, actors staring at the camera. “To the ones who just want to know about life, about the universe, about yourself.

“Not cute questions, big questions, one’s that matter,’ the unseen narrator says. ‘To the rebels, the artists, the free thinkers and the innovators who care less about labels and more about truth,” the narrator continues.

What’s particularly interesting about the spot is that the narrator never mentions ‘Scientology’ by name, and it isn’t until ‘scientology.org’ flashes on the screen in the spot’s final few seconds that you realize it’s a commercial for the controversial religious organization.

The spot for Church of Scientology aired in several major metropolitan markets, including New York and Los Angeles.

The church aired a shorter 30-second version of its ‘Knowledge’ ad in select cities during the AFC Championship two weeks ago. The video ran on television for the first time more than a month ago.

The ad is similar to Apple’s classic ‘Think Different’ commercial from 1997, media observers noted.

The church’s current members include a slew of celebrities, including Tom Cruise, John Travolta, Jason Lee and Juliette Lewis, and Fox News host Greta Van Susteren.

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pastelstar 4th-Feb-2013 03:35 pm (UTC)
LOL this happened?

This is the first year I've been cockblocked by the CRTC and have to watch Canadian commercials. I hate Canada sometimes.
blondebeaker 4th-Feb-2013 04:14 pm (UTC)
Yeah we were surprised when we were changing the channel to a US one for the game and we got the "Blackout in effect. Please tune into CTV for Superbowl coverage. Sorry not sorry." or some shit.
mynamehere07 4th-Feb-2013 03:37 pm (UTC)
‘To the rebels, the artists, the free thinkers and the innovators who care less about labels and more about truth

So they are trying to attract the hipster snowflakes? They must be running low on free labor.
anchors_oceans 4th-Feb-2013 03:39 pm (UTC)
targeting the people who believe "no one understands them." really sad. :(
elvenqueen86 4th-Feb-2013 04:44 pm (UTC)
Isn't that what cults have always done though?
Still sad :-(
peddlestools 4th-Feb-2013 05:17 pm (UTC)
yeah, that's actually part of their m.o.
ty 4th-Feb-2013 06:45 pm (UTC)
I wonder how soon they will pair up with Gaga.
andres01234 4th-Feb-2013 04:06 pm (UTC)
they should advertise at Starbucks
harlighquinn 4th-Feb-2013 04:11 pm (UTC)
I think it's very telling that they are targeting "free thinkers" yet they have disabled comments on the youtube account for this video.

Methinks they don't want you to be that "free-thinking" at all.

Edited at 2013-02-04 04:11 pm (UTC)
fwee_prower 4th-Feb-2013 05:09 pm (UTC)
but they HATE free thinkers...
sky3205 4th-Feb-2013 08:05 pm (UTC)
they are targeting people who might be interested in personal development aka what scientology thinks they do
anchors_oceans 4th-Feb-2013 03:38 pm (UTC)
the statement "sure, some might doubt you. let them," creeps me so much now that we know how the church completely isolates their members. it's almost like "no one else will ever understand you. only we will." fragile people may look at this and think, "yeah, people don't understand my big questions about the universe! these people will!" nope, they'll make you dig ditches and lock you up.

whatever. scientology doesn't seem to be the problem. it's the church imo.
ONTD- have you ever had any creepy scientologist experiences?
fleaflyfo 4th-Feb-2013 03:51 pm (UTC)
Scientologists chased after my family while calling our names as we were attempting to sneak out of an early preview of Battlefield Earth.

Edited at 2013-02-04 05:21 pm (UTC)
timed 5th-Feb-2013 02:41 pm (UTC)
supermishelle 4th-Feb-2013 04:43 pm (UTC)
Once my friend and I were walking down the street on Hollywood Blvd past the Church of $cientology and we were both 16 yrs old. This $cientology chick tried to get us to go in the church and take some personality tests and I was like "no I don't think my mom would like it if I did that" and she was like "do you always do whatever your mom tells you to do?" and I was like "Yeah...I'm 16." then we left.
luindilwen 4th-Feb-2013 05:44 pm (UTC)
I've been actively protesting Scientology for about five years now, so creepy Scientologist behaviour has become pretty normal. We used to get followed a lot, down the street or into shopping malls or something. One of my friends had them show up at his house while he was on vacation, talk to his roommates about him, and paint "BIGOT" on his car.

One of my fellow protestors was a high-profile Scientologist back in the day, and, while he's been out for decades, still can't get a job because Scientology keeps harassing potential employers.
voyevoda 4th-Feb-2013 06:08 pm (UTC)
I had a friend I worked with at S'bucks disappear abruptly one week. Her Facebook deleted, her phone cancelled, etc. Not even her best friends knew what was going on. They got in touch with her family locally, who told them that she went to visit her dad in LA and was going to stay living with him there. Then, while there, said friends noticed that the family had scientology books everywehre.

A few months later she briefly got in touch to send a really distant, aloof message to her former besties about how she was doing fine, hope they were well, etc. And that was basically the last they heard from her. =\
liquidpepermint 4th-Feb-2013 06:22 pm (UTC)
A couple of years ago someone came to our door selling some sort of alternative energy plan. They're pretty common around here since National Grid had a monopoly. My husband let him in and heard him out.. then the dude was basically like "Yeah I'm a Scientologist and this company is owned by Scientology. They make us go door to door as a kind of test." The guy seemed nice and didn't push too hard about selling us the plan? They way he was describing everything made him seem like a minion though, it was kinda sad.
miss_lurker 4th-Feb-2013 07:19 pm (UTC)
Scientology is the church. It was never really a separate philosophy. It was created by a single man to do exactly what it's doing.
sky3205 4th-Feb-2013 08:09 pm (UTC)
I read somewhere here a girl was trapped in a scientology church while an anonymous protest was happening outside. Anonymous started pouncing the windows and had to call the cops to make them open the doors...
sprywonderdog 4th-Feb-2013 08:56 pm (UTC)
My boyfriend and I went to the Museum of Death. He had been before and we both went in knowing it was run by the Church. I just wanted to see it because I had heard it was as silly as the Creationist Museum.

First thing you notice when you walk in is how sterilized everything looks. It's like an operating room. They talked to us, telling us how we can't take pictures and things like that. Then they tell us that it is okay if we are too disturbed and want to leave at any point.

We go into the first room to watch a video and the room is a padded cell. There are two other people with us on this "tour" that just appeared out of nowhere. I told my boyfriend to watch them as we went through. They were dressed in a punk type of fashion: bright neon hair, piercings, tattoos, torn fishnets. It was all part of a costume and it was so obvious. The tattoos looked like they were just drawn on and you could see that the piercings didn't pierce the skin.

We start going through the tour and I'm laughing at everything. Each time we go to tell each other something, the two fake punks start lurking and listening to what we're saying.

There was a spot where it explains how certain medications came to be. Since I knew what things weren't true, I made sure to talk a bit louder about that. I started talking more about Scientology and the death of Lisa McPherson. I was hoping that maybe these two kids would hear some of this and think, "Maybe we need to look into this for ourselves?" I doubt they actually did, but it would be nice.

At the end, the people asked us to sign a document and then started asking us to buy self help books ... or just donate money. We wrote down fake names and left.

I want to bring my friend who is a pharmacist and cannot stand people that are 100% against psychiatry. She doesn't have the fear of the Church in her that I do, so she might go get someone just to let them know which information they have wrong.
lachica2000 4th-Feb-2013 03:39 pm (UTC)
‘To the rebels, the artists, the free thinkers and the innovators who care less about labels and more about truth,”

The "truth" that you don't get (and which they vehemently deny) until you're several hundred thousand dollars worth of brainwashings in?
teacup_humans 4th-Feb-2013 03:39 pm (UTC)
anchors_oceans 4th-Feb-2013 03:40 pm (UTC)
fucking kathy and her klepto ketchup habits.
ani_di_franco 4th-Feb-2013 03:39 pm (UTC)
tiki876 4th-Feb-2013 03:40 pm (UTC)
ani_di_franco 4th-Feb-2013 03:52 pm (UTC)
formal_affair 4th-Feb-2013 03:40 pm (UTC)
lol I must have zoned out during this commercial last night.
tiki876 4th-Feb-2013 03:40 pm (UTC)
that means they're getting to u!
formal_affair 4th-Feb-2013 03:42 pm (UTC)
or i was still disturbed by the go daddy commercial.
poopanna 4th-Feb-2013 03:40 pm (UTC)
Nothing about that commercial screams "religion" to me.

I mean, "truth," "knowledge," "learning," those words don't mix well with religions/cults.

tiki876 4th-Feb-2013 03:41 pm (UTC)
i doubt they would want to admit what they really are
winniechili 4th-Feb-2013 03:48 pm (UTC)
That's because Scientology isn't about like...."omnipotent old man in the sky." It's about science/psychology/aliens.
kurtvonnegut 4th-Feb-2013 03:56 pm (UTC)
it's bc most religions try to hide the fact that they're a business and scientology doesn't even try
meadowphoenix 4th-Feb-2013 07:19 pm (UTC)
The Catholic Church doesn't try to hide that it's a business either. Most other religions are more theocracies than business too. So no, it's pretty much just Scientology, Catholicism, and Mormons. Episcopalians/Anglicans or Orthodox Jews maybe, since they have an actual hierarchy sometimes.

Edited at 2013-02-04 07:21 pm (UTC)
kurtvonnegut 4th-Feb-2013 03:41 pm (UTC)
Ah, I see ONTD is still trying to perpetuate the myth that Scientology is a cult. Also, I would enjoy sticking my hard prick into that female's vagina.

diamond_dust06 4th-Feb-2013 03:43 pm (UTC)
I see you're practicing your new impression. Did quizblorg get old and too gross?
kurtvonnegut 4th-Feb-2013 03:45 pm (UTC)
"Old and too gross" is a little extraneous. Old is gross.
queenbathory 4th-Feb-2013 04:00 pm (UTC)
omg I was confused for a sec lol!
ladyofmachinery 4th-Feb-2013 05:47 pm (UTC)
lmao is she still around?
crashh_world 4th-Feb-2013 07:01 pm (UTC)
diamond_dust06 4th-Feb-2013 03:41 pm (UTC)
I have nothing.

Edited at 2013-02-04 03:42 pm (UTC)
ladywilde80 4th-Feb-2013 03:41 pm (UTC)
Image and video hosting by TinyPic

This fucking cult....
tiki876 4th-Feb-2013 03:45 pm (UTC)
yess adele
sharellian 4th-Feb-2013 04:11 pm (UTC)
Do you have a video link for this?
ladywilde80 4th-Feb-2013 04:31 pm (UTC)
No, I wish I did, tho
existential 4th-Feb-2013 03:44 pm (UTC)
i didn't even notice the commercial...i was wondering what bill maher was talking about when he tweeted about "joining" scientology lol
tiki876 4th-Feb-2013 03:45 pm (UTC)
lol me too i completely missed this
mynamehere07 4th-Feb-2013 03:50 pm (UTC)
They said it only aired in major cities. So many people may not have seen it.
pseudovirus 4th-Feb-2013 08:24 pm (UTC)
yeah i definitely didn't see it. i was hxc paying attention to the ads too for a class
cookinguptales 5th-Feb-2013 01:23 am (UTC)
I live in Philadelphia and I didn't see it, but maybe I just wasn't paying attention? idk
tiki876 4th-Feb-2013 03:52 pm (UTC)
right? what a waste of money
kurtvonnegut 4th-Feb-2013 03:54 pm (UTC)
almost worse than the "i'm a mormon" commercials where they try to pretend they didn't just start letting black people join
kurtvonnegut 4th-Feb-2013 04:00 pm (UTC)
oic thanx
n0tmydivision 4th-Feb-2013 03:54 pm (UTC)
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