ONTD

11:10 am - 02/02/2013

Budweiser's Tear-Jerking Superbowl Commercial



Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, and as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination for the music industry too.

Advertisers are paying upwards of $3.7 million just to air their spot during the big game, and major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.

One synch likely on the upper tier of that spectrum is Fleetwood Mac's "Landslide," written by Stevie Nicks. The classic song was commercially licensed for the very first time for Budweiser's "Clydesdale" spot. "We knew she was very protective," Paul Chibe, Budweiser's VP of marketing, says of Nicks' tentative approach to synchs, "but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it."

Fleetwood Mac‘s lovely, bittersweet 1975 song provides the soundtrack to Budweiser’s 2013 Super Bowl commercial. As Stevie Nicks sings of changes and regret and getting older, we watch a heart-tugging montage of scenes tracing the relationship of a Clydesdale (and his loving breeder) from birth up until the day the horse gets the call-up to the big leagues, parading around in front of the famous Budweiser wagon. The spot then cuts to three years later, with the breeder traveling to the big city just to see his old friend again, and… well, we won’t spoil the rest for you. It’s oddly touching (if a tad unrealistic).

source source source

i cried.
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honeebs 2nd-Feb-2013 06:42 pm (UTC)
I'm not in fucking tears.
They do have they best commercials. BW wins.
lipstickbitches 2nd-Feb-2013 06:49 pm (UTC)
Oh god I'm at work why would I do this to myself. Now I want to go home and hug my puppy
deadendqueen16 2nd-Feb-2013 06:51 pm (UTC)
OMG, I'm actually crying! Damn you, Budweiser!
mused101 2nd-Feb-2013 06:58 pm (UTC)
Oh dear God why.

So many tears.

Along with that lion thing and the life insurance commercial. Totally got my month's worth of crying today.
baptismtonight 2nd-Feb-2013 07:10 pm (UTC)
one of my favorite songs!

...also, the breeder was cute as hell.
thedorkygirl 2nd-Feb-2013 07:36 pm (UTC)
hah yeah
natalitabonita 2nd-Feb-2013 07:20 pm (UTC)
I kinda love-hate sad commercials.. I can't stop watching them, but I hate they make me cry so much!
anagramofbrat 2nd-Feb-2013 07:22 pm (UTC)
Someone posted this in the FFAF post last night. THINKING about it makes me tear up. I'm going to leave the room if it comes on during the game.
thedorkygirl 2nd-Feb-2013 07:36 pm (UTC)
oh baby <3
nene718 2nd-Feb-2013 07:38 pm (UTC)
i finally know the name of that song thanks to this post
overprotected 2nd-Feb-2013 07:48 pm (UTC)
glad to have enlightened you

it's a masterpiece

joliefoliepolie 2nd-Feb-2013 07:50 pm (UTC)
I hate every single one of you who has posted sad videos in this thread. I had homework to do and now I am a crying mess.
andieray 2nd-Feb-2013 07:59 pm (UTC)
Very sweet.
dubiously 2nd-Feb-2013 08:35 pm (UTC)
Sweet commercial. One of my all time most hated songs tho
overprotected 2nd-Feb-2013 09:16 pm (UTC)
why do you hate that song?
dubiously 2nd-Feb-2013 09:33 pm (UTC)
I can't fucking stand her awful voice. It's like killing kittens.
sweetcherrytree 2nd-Feb-2013 08:38 pm (UTC)
omg why did my eyes water WHY WHY WHY
purpinlue 2nd-Feb-2013 08:58 pm (UTC)
Damn I cried too. They have the best commercials
therearewords 2nd-Feb-2013 09:03 pm (UTC)
I love horses.
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