11:10 am - 02/02/2013
Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, and as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination for the music industry too.
Advertisers are paying upwards of $3.7 million just to air their spot during the big game, and major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.
One synch likely on the upper tier of that spectrum is Fleetwood Mac's "Landslide," written by Stevie Nicks. The classic song was commercially licensed for the very first time for Budweiser's "Clydesdale" spot. "We knew she was very protective," Paul Chibe, Budweiser's VP of marketing, says of Nicks' tentative approach to synchs, "but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it."
Fleetwood Mac‘s lovely, bittersweet 1975 song provides the soundtrack to Budweiser’s 2013 Super Bowl commercial. As Stevie Nicks sings of changes and regret and getting older, we watch a heart-tugging montage of scenes tracing the relationship of a Clydesdale (and his loving breeder) from birth up until the day the horse gets the call-up to the big leagues, parading around in front of the famous Budweiser wagon. The spot then cuts to three years later, with the breeder traveling to the big city just to see his old friend again, and… well, we won’t spoil the rest for you. It’s oddly touching (if a tad unrealistic).
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i cried.
Budweiser's Tear-Jerking Superbowl Commercial
Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, and as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination for the music industry too.
Advertisers are paying upwards of $3.7 million just to air their spot during the big game, and major synchs can fetch anywhere from $100,000 to upwards of $1 million, depending on the artist, number of territories airing the ad, the length of the commercial "flight," or airtime, and whether the song has been synched previously.
One synch likely on the upper tier of that spectrum is Fleetwood Mac's "Landslide," written by Stevie Nicks. The classic song was commercially licensed for the very first time for Budweiser's "Clydesdale" spot. "We knew she was very protective," Paul Chibe, Budweiser's VP of marketing, says of Nicks' tentative approach to synchs, "but when she saw the script she felt it was an appropriate presentation, that it was an elevation of the music and not something that would take away from it."
Fleetwood Mac‘s lovely, bittersweet 1975 song provides the soundtrack to Budweiser’s 2013 Super Bowl commercial. As Stevie Nicks sings of changes and regret and getting older, we watch a heart-tugging montage of scenes tracing the relationship of a Clydesdale (and his loving breeder) from birth up until the day the horse gets the call-up to the big leagues, parading around in front of the famous Budweiser wagon. The spot then cuts to three years later, with the breeder traveling to the big city just to see his old friend again, and… well, we won’t spoil the rest for you. It’s oddly touching (if a tad unrealistic).
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i cried.
reminds me of the reunion video of Christian the lion and his owners
I think one of my favorite ones was the Doritos a couple years back when a guy put out a mouse trap and sat infront, waiting for it to catch the mouse, and he opens a bag of Doritos and a huge ass dude comes out of the wall and tackles him.
Their marketing team must make BANK.
Edited at 2013-02-03 04:20 pm (UTC)
also that breeder is cute
The best part TBH.
YES! haha
Also, have fun with this commercial!
The added music makes it a million times worse
WHY WOULD YOU DO THIS!!!?!
why
just
no
:((((((((
Edited at 2013-02-02 05:18 pm (UTC)
i also thought it was going to do sam b's song from the video game lmao.
I started crying at the very beginning.
it also makes me so happy that they reintroduced him to the wild and didn't put him in a zoo.
i like what Mindy Kaling said about it:
“I find it extremely impossible not to cry when I hear Stevie Nicks’s “Landslide,” especially the lyric: “I’ve been afraid of changing, because I’ve built my life around you.” I think a good test to see if a human is actually a robot/android/cylon is to have them listen to this song lyric and study their reaction. If they don’t cry, you should stab them through the heart. You will find a fusebox.”
And I always picked the Budweiser commercials for this reason. They are so good at representing their brand in a positive light. (given that their product is crap, and it makes you want to buy some, that says a lot.)
Of course, my classmates thought I only wanted to do these because of the horses. But whatever, the clydesdales are an american institution!
This one is really sweet with the "coming home after wartime" theme. They really know how to pull the heartstrings!
and the worst is when you try to stifle the noises but then eventually you can't so you choke really loudly