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2:25 pm - 02/02/2013

MAC Cosmetics' Unveils Betty & Veronica Collection Based on the Archie Icons!

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MAC Cosmetics will be launching their Archie Comics collection just in time for Valentine's Day, featuring makeup products inspired by Riverdale's own Betty Cooper and Veronica Lodge. Known for their critically acclaimed beauty products and collaborations with pop culture icons (including Hello Kitty, Barbie, and Wonder Woman), MAC Cosmetics' Archie Comics products will feature exclusive new shades and special edition accessories. However, the most unique feature of this collection is that the products are evenly split (like Archie's heart) to suit either the Girl-Next-Door (sweet candy shades of pink and peach) or the Sophisticated Fashionista (deep vixen tones of red and purple).



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Archie Co-CEO John Goldwater talked about the collection with Robot 6 earlier this month.
It's going to bring us back into the consciousness of so many people who aren't necessarily comic book fans or graphic novel fans. MAC is known as the arbiters of modern, of cool, of hip - for us to be able to partner with them is an honor. We are thrilled they saw us in the same light as Elton John, Lady Gaga, these pop culture phenomena they partner with. They did Wonder Woman [cosmetics]. It will be in places that may not be familiar with Archie over the globe - Europe, the Far East. In places where they are aware of Archie, it's a fresh coat of paint - we're here, we're vibrant, we're important. Where Archie has no awareness, it's 'Who are they, what are Archie, Betty and Veronica all about?' We are not well known in the U.K. and other places in Europe, so this is an opportunity for us to create that awareness, that buzz.
As an easily-agitated brunette with a flare for fashion and glamour, I've always related to Veronica, however some of these Betty shades are pulling me to the sweet side...

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SOURCE
ellenpage Re: NAIL POLISH THREAD2nd-Feb-2013 05:38 am (UTC)
LOVE that. I'm wearing:



Since it's starting to chip I might take it off and put on a more muted green from this month's Julep box.
antique_faery Re: NAIL POLISH THREAD2nd-Feb-2013 05:40 am (UTC)
Love that color!
ellenpage Re: NAIL POLISH THREAD2nd-Feb-2013 05:45 am (UTC)
It's called Trophy Wife! I didn't love it at first but it's really striking in person.
jaimelannister Re: NAIL POLISH THREAD2nd-Feb-2013 05:41 am (UTC)
ty, that is a gorgeous colour you're wearing :)
ellenpage Re: NAIL POLISH THREAD2nd-Feb-2013 05:50 am (UTC)
Took me a while to have the courage for greens/turquoises, but I love that it's kind of trendy to wear any crazy color now.
xandy_candyx Re: NAIL POLISH THREAD2nd-Feb-2013 09:42 am (UTC)
oooh...nice!
deltabean Re: NAIL POLISH THREAD2nd-Feb-2013 01:20 pm (UTC)
Pretty!
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