That was my first thought too. But I don't know how many people would know that off the top of their head, so it's kind of weird for them to go with Greek frozen yogurt. I know that this line is new and they're trying to promote it and they were probably thinking that this would be good publicity and increase the sales for their new line, but I really wish they had just stuck with classic B&J ice cream for this 30 Rock flavor. I was really suspecting something that was more inspired.