ONTD

5:25 am - 01/30/2013

Volkswagen's Super Bowl Ad: Is it Racist?



Volkswagen unleashed their big new "Get Happy" Superbowl ad upon the internet this week, and the question on everyone's mind is—naturally—wait, is that racist?

   In it, "Dave" – a white man from Minnesota – speaks in a fake Jamaican accent as he implores his co-workers to "get happy" and overcome "the Mondays." Eventually, office life brightens and Dave takes his boss and some co-workers for a spin in his Beetle. Each speaks with a Jamaican accent as the commercial ends.

It's like Black Face with VoicesCollapse )

Source
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ladybozi 30th-Jan-2013 04:12 pm (UTC)
I didn't know all Jamaican people are really really happy?
pistol_eyes 30th-Jan-2013 04:29 pm (UTC)
whatever....

Edited at 2013-01-30 04:35 pm (UTC)
trampadoo 30th-Jan-2013 04:44 pm (UTC)
Not racist, just playing with that cliché that associates Jamaica with happy, relaxed (pot smoking) people. Maybe annoying but no, I don't see racism here.
evett 30th-Jan-2013 05:26 pm (UTC)
It exploits the idea that "island people" are all happy-go-lucky cartoons paid to serve us with a smile

Welcome to the hospitality industry where everyone pretends to be happy-go-lucky cartoons paid to serve with a smile.


I don't understand what a jamaican accent has to do with getting into a german car but ok

Also lol @ Matt Lauer's quote. Oh to be rich.
dubiously 30th-Jan-2013 05:42 pm (UTC)
Racist or no, I still wanna punch this guy in the face.
alquilaunhombre 30th-Jan-2013 05:46 pm (UTC)
not racist and also not a very good ad
ppeak 30th-Jan-2013 05:51 pm (UTC)
Jesus. The word "RACIST" has officially lost all meaning.

It's an incredibly stupid commercial, but if you found it "RACIST" then you need your head examined.


nationalboner 30th-Jan-2013 06:10 pm (UTC)
Good lord. Who in the fucking hell actually thought this was a good idea?
pastelstar 30th-Jan-2013 06:22 pm (UTC)
It's a dumb commercial but it's not racist.

White and asian people have jamaican accents too ffs, plenty of my family and friends are mixed or chinese jamaican and it's shocking how strong their accents are.
queen_norleans 30th-Jan-2013 06:53 pm (UTC)
Couldn't they ave accomplished the same concept without the guy talking like that?

I mean they could have put him in bermuda shorts, flip flops, a lei, and a straw hat or some shit.
resphonia 30th-Jan-2013 07:01 pm (UTC)
Annoying commercial but it's not racist...
prophecypro 30th-Jan-2013 10:17 pm (UTC)
Kinda a little offensive
hrhobo 30th-Jan-2013 10:32 pm (UTC)
i wonder if it's a good car.
onlybrandy 31st-Jan-2013 12:48 am (UTC)
I dont think its racist,
But i do think that it was unnecessary.
squalor 31st-Jan-2013 02:33 am (UTC)
jamaican accent guy is cute

that's all i got
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