12:47 pm - 01/28/2013

Twitters new 6 second video app set to swamp world with tsunami of celebrity creativity


I’ve got to confess two things: 1. I spend a lot of time on Twitter (to be fair, I’m paid to), and 2. I do like a nice, new, easy-to-use toy.

What’s the appeal of Vine?
Brevity. What Twitter is for text, Vine is for video. It will serve you tiny bento-esque boxes of crafted – or crazy – content. You have six seconds to inspire, amuse, impress, tell a story. Can you do it with no fancy editing, just the stop/start recording which creates montages on the hoof? Just as we attempt to craft elegant and memorable retweetable tweets, so it will be with video. Oh, the fun we’ll have.
It’s hard to think of a retail brand which wouldn’t be able to engage and delight with Vine. Small objects of desire can be filmed and tweeted, brands can talk to followers, stunning goals will play over and over, ‘you’ve been framed’ moments endlessly loop, sneak peeps of new products, showrooms, restaurants, quick hellos to fans … I can already see sponsored Vines and celebrity endorsements … it’s going to be FAB.

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xevochic 28th-Jan-2013 09:36 pm (UTC)
People saying six seconds is not enough clearly haven't seen 5sf! lol

iheartfamke 28th-Jan-2013 09:46 pm (UTC)
lolololololol these are great!!!!!
lkool98 28th-Jan-2013 09:47 pm (UTC)
lmao YES this is what I thought of
neonxstardust 28th-Jan-2013 09:56 pm (UTC)
omg last anchor standing!
idreaminargyle 29th-Jan-2013 01:04 am (UTC)
tankmachine 28th-Jan-2013 09:40 pm (UTC)
i don't understaaaaand this app
iheartfamke 28th-Jan-2013 09:44 pm (UTC)
Lol this is what I thought viddy was about. I guess Britney couldn't make that a hit.
fairwells 28th-Jan-2013 11:23 pm (UTC)
Can't do much with six seconds. Just sayin'.
williammiller 28th-Jan-2013 11:36 pm (UTC)
I have one but I haven't posted anything so far. The videos of the people that I followed from Twitter haven't been pretty boring, tbh.
idreaminargyle 29th-Jan-2013 01:02 am (UTC)
whatthe fuck i thought this was out already and it's called cinemagram?
unique_lilpixie 29th-Jan-2013 02:19 am (UTC)
5secondfilms on YouTube did it first.
amore 29th-Jan-2013 02:49 am (UTC)
what happened to viddy
prophecypro 29th-Jan-2013 04:49 am (UTC)
a 6 second video app?
mjspice 29th-Jan-2013 11:12 am (UTC)
ohkimosabe 29th-Jan-2013 11:12 am (UTC)
so it's basically cinemegraph but with sound
divaty 30th-Jan-2013 05:24 am (UTC)
It's full of porn already.
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