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4:59 pm - 01/27/2013

‘Days of our Lives’ Earns Biggest Audience in Nearly Two Years!



Days of our Lives' ratings are moving on up. The show has delivered a 21-week high in the key daytime demographic of women 18-49.

The soap matched its highest rating in that measure in nearly 14 months, according to "live plus same day" ratings results for the week of January 14-18 from Nielsen Media Research.

In total, Days reached an average of 2.8 million viewers, last week; its biggest week long overall audience in nearly two years.

For the week of January 14-18, Days (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #3 among network daytime series in both the women 18-49 and women 18-34 demographics.

Days delivered its highest women 18-49 rating since the week of August 20-24, 2012 (1.0) and equaled its highest women 18-49 result since the week of November 21-25, 2011 (1.1). Among women 18-34, Days delivered its highest rating in seven weeks (since the week of November 26-30, 2012, 0.6) and matched its highest women 18-34 rating in nearly 14 months (since November 21-25, 2011, 0.8).

In total viewers, the 2.774 million average for Days last week was its biggest since the week of January 31-February 4, 2011 (3.030 million).

Versus the same week last year, Days was up 6 percent among women 18-49 (with 634,000 viewers versus the year-ago 597,000), up 18 percent in women 18-34 (194,000 vs. 165,000) and up 10 percent in total viewers (2.774 million vs. 2.528 million).

Season to date, Days is tied for #4 in both the women 18-49 category and the women 18-34 demo and is up 0.5 percent in total viewers (2.644 million vs. 2.631 million).



the wedding/baby drama + fallout is so good tbqh!

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theladyflash 27th-Jan-2013 10:38 pm (UTC)
The only thing I dislike about this show is them constantly shoving their Catholic agenda at the viewer.
isntdaveone 27th-Jan-2013 10:41 pm (UTC)
i rolled my eyes at Gabi asking god for forgiveness last week.
theladyflash 27th-Jan-2013 10:43 pm (UTC)
Ugh and the whole anti-abortion thing made me tell my TV to shut the fuck up a lot..
isntdaveone 27th-Jan-2013 10:45 pm (UTC)
i always change the channel to General Hospital whenever Gabi and that creep Nick show up on-screen.
binbons_11 28th-Jan-2013 12:23 am (UTC)
Me too I can't stand them on my screen.
artpopart 28th-Jan-2013 03:46 am (UTC)
Gabi's Catholic.
zleis 27th-Jan-2013 11:36 pm (UTC)
I never know if they're serious anymore or are just being a satire for the typical Midwest town.
artpopart 28th-Jan-2013 03:46 am (UTC)
I don't get a Catholic agenda from the show. You are aware that Eric isn't a Catholic priest, right? They had Gabi go to an abortion clinic, with Will and Sonny saying that it was her choice, her body. A Catholic show would also not be doing a huge gay storyline. Just saying.
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