Days of our Lives' ratings are moving on up. The show has delivered a 21-week high in the key daytime demographic of women 18-49.
The soap matched its highest rating in that measure in nearly 14 months, according to "live plus same day" ratings results for the week of January 14-18 from Nielsen Media Research.
In total, Days reached an average of 2.8 million viewers, last week; its biggest week long overall audience in nearly two years.
For the week of January 14-18, Days (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #3 among network daytime series in both the women 18-49 and women 18-34 demographics.
Days delivered its highest women 18-49 rating since the week of August 20-24, 2012 (1.0) and equaled its highest women 18-49 result since the week of November 21-25, 2011 (1.1). Among women 18-34, Days delivered its highest rating in seven weeks (since the week of November 26-30, 2012, 0.6) and matched its highest women 18-34 rating in nearly 14 months (since November 21-25, 2011, 0.8).
In total viewers, the 2.774 million average for Days last week was its biggest since the week of January 31-February 4, 2011 (3.030 million).
Versus the same week last year, Days was up 6 percent among women 18-49 (with 634,000 viewers versus the year-ago 597,000), up 18 percent in women 18-34 (194,000 vs. 165,000) and up 10 percent in total viewers (2.774 million vs. 2.528 million).
Season to date, Days is tied for #4 in both the women 18-49 category and the women 18-34 demo and is up 0.5 percent in total viewers (2.644 million vs. 2.631 million).
the wedding/baby drama + fallout is so good tbqh!