YouTube slashed 176 million views from Lady Gaga’s VEVO channel this week. The move comes exactly one month after the video-sharing site, owned by Google, stripped the cumulative view counts of channels belonging to Universal Music Group (UMG), Sony/BMG, and RCA Records by more than 2 billion views.
The purge, which came Monday, Jan. 21, is the lone negative outlier in a sea of positive view-accumulation days for the worldwide pop artist. Before YouTube slashed her total, Gaga’s VEVO channel on the video-sharing site had accumulated more than 500,000 views every day since at least Oct. 28, according to YouTube statistics analysts at VidStatsX. Since the purge, Gaga’s VEVO channel has accumulated slightly more than 3.2 million views - as the Daily Dot reported.
Of course, Lady Gaga was not the only one affected by this. But she is the solo artist whose real numbers are more discrepant than others.
Here are some other fake views:
Even though Lady Gaga is not the only one with fake views on the VEVO channel, this still raises a red flag on what the singer will do to inflate her numbers. She was criticized for manipulating the album charts last year by releasing "Born This Way" for 99 cents. She was then accused of having several fake Twitter followers. However, a person close to Gaga tells this column that Gaga has bigger fish to fry than developing fake views and followers.
"Lady Gaga is not involved with any fake YouTube views. She is not involved with any fake Twitter followers. She spends hours a day with her charity and performances. She is also recording a new album which people say may be one of the biggest albums in history. She has far more important things on her mind than manipulating YouTube and Twitter," our source laughs.