Taylor Swift's star power and Keds footwear are combining forces.
The wildly successful songbird is launching a new campaign with the popular shoe company, targeting a young female audience and encouraging girls to be "brave" and stay true to themselves.
The campaign also features words of wisdom from the Grammy Award-winning artist, who is certainly no stranger to her own media criticism after years in the business and a slew of public breakups:
"If you're lucky enough to be different from everyone else, don't change to be the same," she encourages in one ad.
"Try things. Say hi already. Laugh a lot. Mess up. Apologize. Mess up again. Hug people. Take chances. Trust yourself," she inspires in another. "Be brave and you'll have the time of your life."