6:32 pm - 01/24/2013
A new Mercedes-Benz ad starring the voluptuous Kate Upton is generating some surprisingly negative buzz in the blogosphere, with critics calling it cheap and tasteless—even wondering if it's too sexy.
While sexism in advertising is an old story, one reason for such a heightened reaction in this case may be the blatantly, almost old-school sexy style of the ad, according to Wheelock College sociology and women's studies professor Gail Dines.
"Panning the body like that is something that belonged in media a while ago," Dines, the co-author of Gender, Race and Class in Media: A Critical Reader, told Yahoo! Shine. "It's so clearly turning her into an object. It's a more traditional, old-fashioned sexism, one where the male gaze is clearly in charge." Sexism in ads these days, she added, is typically more nuanced, with women acting as self-objectifiers who are "internalizing the male gaze."
source
cindy crawford who???
Kate Upton superbowl ad too sexy?
A new Mercedes-Benz ad starring the voluptuous Kate Upton is generating some surprisingly negative buzz in the blogosphere, with critics calling it cheap and tasteless—even wondering if it's too sexy.
While sexism in advertising is an old story, one reason for such a heightened reaction in this case may be the blatantly, almost old-school sexy style of the ad, according to Wheelock College sociology and women's studies professor Gail Dines.
"Panning the body like that is something that belonged in media a while ago," Dines, the co-author of Gender, Race and Class in Media: A Critical Reader, told Yahoo! Shine. "It's so clearly turning her into an object. It's a more traditional, old-fashioned sexism, one where the male gaze is clearly in charge." Sexism in ads these days, she added, is typically more nuanced, with women acting as self-objectifiers who are "internalizing the male gaze."
source
cindy crawford who???
also that outfit is sooo unflattering omw, her nonexistent waist looks worse than cumberbatch's nonexistent chin normally does
Edited at 2013-01-25 12:25 am (UTC)
I recommend she tone that body up.
This isn't that bad if you want to talk about sexism and subversive messages in advertising.
She isn't hosing herself off or rolling around in suds on top of the car. Yeah, the music is cheesy and the production values are lacking, but it's not the worst thing to hit the airwaves.
I hate the Carl's Jr ad for the Memphis BBQ burger with Beaver from Greek. It grosses me out every time I see it
In fact I thought it was parodying the expectation of her being the one all up on the car pouring suds on herself *shrug*
i can hear them typing away angrily on their cheeto stained keyboards