The reigning Country Music Association Entertainer of the Year and reality TV personality Blake Shelton made some disparaging remarks about traditional country fans in a recent interview with GAC as part of their Backstory series. The “Hillbilly Bone” singer and judge on NBC’s The Voice made the remarks as part of an update to the original GAC Backstory episode to include more information on Blake Shelton’s continued success. In connection with Blake’s first CMA for “Male Vocalist of the Year” award in 2010, Blake Shelton said,
If I am “Male Vocalist of the Year” that must mean that I’m one of those people now that gets to decide if it moves forward and if it moves on. Country music has to evolve in order to survive. Nobody wants to listen to their grandpa’s music. And I don’t care how many of these old farts around Nashville going, “My God, that ain’t country!” Well that’s because you don’t buy records anymore, jackass. The kids do, and they don’t want to buy the music you were buying.
The new version of Blake Shelton’s GAC Backstory aired first in mid December 2012, and will be airing numerous times in February.
Blake Shelton’s comments are not only hurtful to classic and traditional country fans, they are incorrect. According to a study of country radio conducted by Edison Research and released during last year’s Country Radio Seminar in Nashville, listeners actually want more classic country on radio, and the lack of it has been given credit for the contraction being experienced in the radio format.
Edison Research President Larry Rosin last February said, "I believe that we as an industry have really made a mistake in our conception of our own stations. While many people don’t want to listen to classic country music, some still do, and we’ve let them float away…We run the risk that we just are more and more pleasing to fewer and fewer people until all we are is ecstatically pleasing a tiny, unsustainable number of people.”
Blake Shelton also specifically mention “records,” but statistics shows that older music listeners are the ones that still by music in physical formats, while younger listeners (aka “kids”) tend to download music illegally, stream it at very low margins for artists and their labels, or purchase individual songs.
Furthermore Blake Shelton brought up the common misconception that classic and traditional country fans do not want country music to evolve. Though this may be true for some traditional fans, as Saving Country Music pointed out in a piece titled Progress Vs. Traditionalism in Country Music, the progression of country music while still keeping it tied to its roots is the foundation of Americana which has benefited from tremendous growth over the last few years.
Blake Shelton has landed in hot water before for making inflammatory comments, especially on his infamous Twitter account. In May of 2011 Blake got in trouble for seemingly advocating violence against gays by re-writing the words to a Shania Twain song. The singer later apologized.
1-24-13 (11:43 CST): Country music legend Ray Price has just responded to Blake Shelton’s comments through his Facebook page.
It’s a shame that I have spend 63 years in this business trying to introduce music to a larger audience and to make it easier for the younger artists who are coming behind me. Every now and then some young artist will record a rock and roll type song , have a hit first time out with kids only. This is why you see stars come with a few hits only and then just fade away believing they are God’s answer to the world. This guy sounds like in his own mind that his head is so large no hat ever made will fit him. Stupidity Reigns Supreme!!!!!!! Ray Price (CHIEF “OLD FART” & JACKASS”) ” P.S. YOU SHOULD BE SO LUCKY AS US OLD-TIMERS. CHECK BACK IN 63 YEARS (THE YEAR 2075) AND LET US KNOW HOW YOUR NAME AND YOUR MUSIC WILL BE REMEMBERED. – Ray Price
1-24-13 (11:55 CST): After receiving numerous comments and posts of this story and others, Blake Shelton has taken down his Facebook fan page. SCM is also attempting to confirm reports that numerous radio stations are pulling Blake Shelton songs from their rotation.
Blake Shelton’s comments can be seen at the very end of this video.
I'd listen to music by Johnny Cash any day before this fool tbh...