Animal Planet announces the puppies.
An intimidating lineup of puppies joins this year's Puppy Bowl, the event broadcast on Animal Planet during the Super Bowl.
Viewers can expect the usual water bowl cam, kiss cam and an aerial view of the field shot from a blimp with hamster pilots.
But they’ve added something new to the sidelines: hedgehog cheerleaders.
Also new in 2013 is a hot tub for substitute players to soak in and an upgraded camera that provides better views of the puppies’ faces.
All the animals starring in the Puppy Bowl have come from rescue organizations across the U.S. and Puerto Rico.
Last year's event, Puppy Bowl VIII, drew 8.7 million viewers during its 12-hour marathon. "Kickoff" for Puppy Bowl IX is at 3 p.m. on Sunday, Feb. 3.
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