It seems like Nicki Minaj isn't the only female rapper making moves these days as Australian femcee and model Iggy Azalea has just signed with Purple, an internationally renowned Public Relations Agency providing services to both leading global brands and the next generation of groundbreaking talent within the fashion, music, beauty, lifestyle and luxury goods industries.
Purple is described as "independent in philosophy, attitude and in operation, offering both a boutique and in-house approach, the strategic requirements of each client are individually tailored from the outset," which seems to fit Azalea's mindset as she is currently still unsigned to a record label and being represented by top modeling agency Wilhelmina Models.
"The most important asset that differentiates Purple from competitors is the diversity of our client base and the cross fertilisation opportunities between clients that so often become available," can also be read on the agency's website and the New York/London-based company is currently representing names such as Beyoncé, Adele, Queen, Bjork, Lana Del Rey, Rita Ora, Jessie J, Karl Lagerfeld, Donna Karan, Paco Rabanne, Roberto Cavalli, among others in their diversified divisions.
Iggy Azalea will be releasing her debut album, "The New Classic," this Summer and touring the world throughout the year. Purple’s services cover press relations, print and online editorial procurement, product placement, high profile event management and branding & marketing.