billy elliot by zoicite
It just seems to me that so much of what he does is about building up his own self image by gaining validation from external sources, whether it's from trying to destroy Jotunheim so Odin could love him more, or from making all the mortals fear him and kneel to him so he can feel powerful. He may not care about someone like Coulson, but it was a misstep for him when Coulson went all "You know why you'll always lose?" and he let himself be distracted.

Loki may think he's a strong independent frost giant who don't need no Odin, but he's totally vain and insecure about how he appears to other people, including lowly mortals.