Brit, bey, Justin, Etc. - Don't Expect Too Much EDM
Feel like JT's new single wasn't worth the six year wait? Then you may be in for a rude awakening when it comes to major releases this year. While there's no doubt we'll get a handful of dance singles here and there, it looks like some of pop's biggest names are looking to release more R&B inspired jams or urban club hits.
We've already gotten a taste of this treatment as Rihanna has shockingly shunned the obvious single choice of the David Guetta penned "Right Now" for the less explosive "Pour It Up" and "Stay". Destiny's Child fans were also a little caught off guard by how "Nuclear," (which Michelle Williams confirmed to be a new track on Twitter rather than a recycled b-side,) was more of an easy-listening track than the expected hard-hitting club anthem.
We also know that our Beyawnce has chosen to fill her album with retro inspired beats that will be reflective of Prince and other rock and soul artists. She has worked hard with Timberlake, Pharrell and The-Dream on this album and spoke with GQ about how they all had ideas about bringing back the 90s sound. Pharrell has since spoke out about Miley Cyrus having the same musical ideas as Timberlake
Following this news, I've recently had confirmation from a writer (who has chosen to remain anonymous until his own music is released) that his dance song pitches were turned down with her team stating, "We're staying away from dance this time." Now take that with a grain of salt, because the original Blackout album is considered more urban club music than dance.
Looks like music is once again making a major shift for the better as artists are focusing more on quality rather than hit potential.
Source.
Let's discuss the only relevant artist here: Britney Spears. I am getting more excited about album 8 :3
Suddenly dance music wasn't as popular anymore and people are now releasing what others coin as "real music". And Adele's success definitely played a part in that.
It's not that hard to understand.
Adele didn't get shit because she's white. She released 21 at the time when dance music and flashy gimmicks took over the industry and people were getting tired of it. She took soul and blues music and attached catchy hooks and pop melodies with a raw feeling and the public responded to it. Beyonce's album didn't do that and look no further than the songs she released as singles to sell the album, Run The World and BTINH. As much as I also love Beyonce, I admit that they're are not as appealing as RITD, SFTTR, and Someone Like You are. Adele's music appealed to wider audience than just the teens and young adults that dance music appealed to.
I mean hell, most people thought Adele was black when they first heard the new stuff. lol
People saw her crossover appeal, they saw the respect she got from her peers for doing her own thing, and they saw the awards she won for WRITING HER OWN SONGS, and using actual instruments to make her music. Plus she took something that should have flopped on radio and created a phenomenon out of it.
People also saw the hate that dance music was getting. It wasn't considered "real music" and it was known for being something people did for a cheap hit. Then they saw what Adele did, and like anything successful, they want to copy that and do what she did.
And to say that only old people bought Adele's album is ridiculous. Everyone form every age group bought that album and/or listened to it.
adele is not even an r&b musician, and the r&b resurgence has nothing to do with her sound. sadly 4 u and also for aged dmb fans, these songs are still made with computers.
And tell me who sold better, got more admiration and notoriety , and respect etc than Adele did during that so called "resurgence of r&b in pop music" because last time I checked, the biggest hits at that time were all generic dance songs. Before 21 came out and really started doing well, there was nothing making the kind of impact that Katy, Gaga, and Rihanna were making on mainstream radio.