Azealia Banks may have been championed by the likes of Karl Lagerfeld and Nicola Formichetti, but the fashion love affair is decidedly one-sided. In a recent interview with HYPETRAK, the musician warns other artists against being “let down” by the “fickle” fashion industry — while also defending her ongoing endorsements.
“I think that too much fashion attention as an artist can actually smother you. And it can actually really, really distract from your music. And I kind of almost got there with it, you know what I mean? Where it was like fashion fashion fashion fashion fashion. And I was like this fashion darling. I was putting out records… and the only record anyone would listen to was “212″. That was the only Azealia Banks record that anyone knew…
You can very easily get sucked up by the fashion world, because they bring artists in to make themselves look a certain way, and then as soon as someone new comes up, they’ve completely forgotten about you. They’re so fickle. If you place your faith in the fashion world, yo will et let down.”
“I think that fashion and style is one thing, but I think that branding can really hurt you as an artist, especially if it’s not real. Like, I really like Alexander Wang. really shop at ASOS, so it makes sense. “