London: Britney Spears could be losing her 10-million- pound per-season mega-deal with the ‘X Factor’, as her lackluster stint on the show failed to attract viewers.
The 31-year-old pop diva is due to bow out after this week’s two-night grand finale, along with music mogul judge LA Reid.
“Simon had hoped Britney would be a ratings boost but that simply hasn’t happened,” the Daily Star quoted a senior executive at Fox as saying.
“It’s no coincidence she is not in talks about a new deal,” the senior executive said.
Fellow judge Demi Lovato is already in contract negotiations with Simon Cowell’s production company Syco and Fox TV for next year’s show.
Fewer than eight million viewers watched this season’s episodes compared to an average of more than 12 million last year.
“She just doesn’t seem to be cut out for a TV talent show,” the senior executive said.