ONTD

With DVR revolutionizing the way we consume television, commercials have to work harder than ever to reach its target audience — much less make any lasting impact. It’s been a steep learning curve, and not everyone is thinking outside the box just yet. But these companies stood out for daring to be different. Don Draper might even be impressed. Watch below.

Best Olympic Sap: Nike, “Find Your Greatness”
This simple shot of a husky 12-year-old jogger huffing and puffing down a lonely country road will either inspire you to get off your couch or hate yourself for staying on it.


Classiest: Cartier, “L’Odyssee de Cartier”
In the French jeweler’s big-budget mini-movie, a gem-encrusted panther comes to life, ventures across exotic landscapes, and encounters a golden dragon. Great cinematography, Cartier, even though you reminded us why we can’t afford your jewelry.


Funniest: Doritos, “Slingshot Baby”
There were a lot of clever, meta commercials that aired during Super Bowl XLVI, but simple and stupid can go a long way. This spot, featuring a grandma launching a laughing baby across the yard scored to get to her beloved cheese-dusted nachos, scored highest among viewers.