JLM
I kind of feel like the people involved with the show have fallen prey to taking their internet fandom very seriously and think that they're as perfect as their superstands think they are.

and if you'll notice something about Cumberbatch/BBC Sherlock fans... they all think they're like. REALLY smart and cultured for their stanning. And that BBC Sherlock is the highest of film art. Somehow, it seems like the people involved with the show have taken the rabidly misguided fan reaction to heart.

just a theory.