As Taylor Swift turns 23 on Thursday, Dec. 13, the country-pop star will be celebrating yet another milestone: her 23rd music video.
The multiscreen rollout for "I Knew You Were Trouble" kicks off Monday with never-before-seen photos from the video shoot on MTV.com. Tuesday, the site will publish clips of Swift on-set discussing the creative concept for her dark video, as well as a video chronology of all 22 of her previous video offerings. On Wednesday, Swift will count down her top five moments of 2012 via livestream followed by a trailer of the new video.The video itself is slated to premiere on MTV at 4:40 p.m. ET on Thursday before going into rotation across all MTV channels at 5 p.m. ET.
Swift will debut the official clip for “I Knew You Were Trouble” on MTV as the capstone to a weeklong birthday celebration, The Hollywood Reporter has learned.
"As soon as I started writing this song, I knew it was different from anything else on the record, so I knew that I wanted the video to be different from anything we'd ever done," says Swift of the darker-than-usual subject matter. "I wanted to tell the story of a girl who falls into a world that's too fast for her, and suffers the consequences."
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