7:29 pm - 11/28/2012

Illamasqua makeup brand defends its ‘blackface’ ad in the face of growing controversy

The Illamasqua makeup brand is coming under fire for presenting an ad as part of a holiday promotion that features a model painted black. The British company has defended what is being referred to as a ‘blackface’ image in the face of growing controversy, which began as soon as the firm posted the image to its Australian Facebook account.

After also posting the ad on Pinterest, the company received a backlash of complaints from users who immediately noted the resemblance of the ad’s styling to stereotyped portrayals of African-Americans from blackface minstrelsy.

In addition, the ad’s slogan — “Not Dreaming of a White Christmas” — underscored the racial undertone perceived in the company’s message by many. Most have been critical of the campaign.

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nocturnelles 29th-Nov-2012 01:59 am (UTC)
And even as an ad, it's just shitty. How is this supposed to make me want to buy your product? Everything just looks fake. This was obviously just done for shock value.
breadprincess 29th-Nov-2012 02:02 am (UTC)
For serious. The addition of the bright red lips and top hat make their backpedaling look that much more desperate. At that point you can't deny that it's blackface when it looks like a straight up minstrel show ad from 1870.
breadprincess 29th-Nov-2012 02:00 am (UTC)

Was considering buying one of their lipsticks. Not anymore.
vee_bot 29th-Nov-2012 02:00 am (UTC)
I saw this already, and... seriously.
IF it were a white model JUST covered completely in jet black makeup, I might give them benefit of the doubt.

Instead, they gave her huge pink lips. There is no room for argument here.
jellibeen 29th-Nov-2012 02:01 am (UTC)

who would even think this was a good idea
kurtvonnegut 29th-Nov-2012 02:02 am (UTC)
lawl more ~not our intention~
angriest_girl 29th-Nov-2012 02:03 am (UTC)
I've been raging about this for days now. What a fucking piss poor effort from Illamasqua. Won't be getting any more of my money.
lordfoldemort 29th-Nov-2012 02:04 am (UTC)
what was the ad even trying to convey? jw
eaglefan2011 29th-Nov-2012 02:06 am (UTC)
omg wtf
whataboutdasha 29th-Nov-2012 02:07 am (UTC)
lovepollution 29th-Nov-2012 02:11 am (UTC)
Ugh, the ad is just plain dumb all around. It would've worked fine with that tagline if they'd just kept the model with her natural skintone and given her a bunch of OTT colourful make-up.
meow_tan 29th-Nov-2012 02:14 am (UTC)
They were my favorite brand too, damn.
meow_tan 29th-Nov-2012 02:18 am (UTC)
I'm really dissapointed because they have been very good about using POC models too. They could have done this so many different ways (not used the red lipstick and top hat, used a black model for the white section possibly if they went to show the strength of the foundation, used a black model for the black foundation)

idk this is gross. :(
stormer1_1 29th-Nov-2012 02:15 am (UTC)
dracey 29th-Nov-2012 02:16 am (UTC)
My mind is still fuzzy from my cold meds, but someone please explain. So there was just the blackface ad at first, then they added the white ad later to try and backpedal the blackface ad? Or did both exist and they placed the two next to each other to do the contrast?

I don't find it too difficult to believe no one said anything; if it was someone lower in the ladder with something to lose, they probably didn't want to rock the boat. Also, this smells like desperation. Someone in the PR department trying to stir up some news?
hirolin 29th-Nov-2012 02:18 am (UTC)
The company posted the blackface ad at first, then posted the white ad later in an attempt to backpedal after the backlash. You had it right.
nemo_011 29th-Nov-2012 01:17 pm (UTC)
^ is wrong.
It was posted at the same time
swissbeauty23 29th-Nov-2012 02:17 am (UTC)
I don't get it.

What are they trying to say originally? What does blackface/whiteface have to do with their product?
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