it's everything tbqh -- promotion for her new album sucked and Christina has a terrible image. even musicians like Madonna or Britney have a more persona throughout their changes of image. she also doesn't seem to be very good with the pop market, it requires a certain knack for publicity and shows that are pop-but-still-different. I'm not a Christina stan and from the "outside" she just feels very basic to me. idt her voice is suited to the genre, either. people in another post were saying she could go the Adele route and just own up to a different genre and a simpler image, and that's pretty spot-on imo.