It was widely recognized that Christina Aguilera needed her latest album Lotus to be a hit after the lukewarm reception to 2010's Bionic.
That's not to say her previous record was a complete disaster - it charted in the top ten almost everywhere - but a glance at its sales (less than 1 million) and critics' reviews revealed a star that had suddenly fallen out of favor.
As such, the performance of Lotus seemed crucial to get the singer back on track, so entering in the UK charts last week at 28 with less than 10,000 copies sold and debuting with her lowest first-week sales ever in the US will surely be a major blow to her camp.
But how and why has this happened to Christina Aguilera? We've examined some possible reasons below.
She doesn't have the right material.
The biggest complaint about Bionic was the lack of obvious chart hits as well as its constant genre-hopping, which included everything from R&B and hip-hop to electro-rock and synthpop. She attempted to rectify this on Lotus by trailing it with 'Your Body'; a thumping, anthemic pop number helmed by Max Martin that sounded like an easy hit, but it still failed to connect to a wider audience (its highest peak was in the UK at number 16).
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