A safety campaign for Melbourne Metro trains has gone viral online, gathering more than six million views in the last three days.
The Dumb Ways To Die video and accompanying song, composed by Sydney musician and keyboardist for The Cat Empire Ollie McGill uses mildly sardonic humour to convey the dangers of acting stupidly around trains.
Ollie McGill told Richard Glover that he had no idea that the campaign would become so popular.
“I thought it was just something I’d do and then just never hear of again,” he said.
“I think I first saw it when it had about 7,000 views and I’ve just been monitoring it since then, and suddenly it had 60,000 views, then it had over 100,000,” he said.
At time of publishing the video had
6,025,297 9,000,000+ views.
lol it's so cute. And yes, the song is even on iTunes https://itunes.apple.com/us/album/dumb-w