ONTD

6:34 pm - 11/19/2012

A Sydney musician creates the best PSA ever



A safety campaign for Melbourne Metro trains has gone viral online, gathering more than six million views in the last three days.

The Dumb Ways To Die video and accompanying song, composed by Sydney musician and keyboardist for The Cat Empire Ollie McGill uses mildly sardonic humour to convey the dangers of acting stupidly around trains.

Ollie McGill told Richard Glover that he had no idea that the campaign would become so popular.

“I thought it was just something I’d do and then just never hear of again,” he said.

“I think I first saw it when it had about 7,000 views and I’ve just been monitoring it since then, and suddenly it had 60,000 views, then it had over 100,000,” he said.

At time of publishing the video had 6,025,297 9,000,000+ views.

 
 lol it's so cute. And yes, the song is even on iTunes https://itunes.apple.com/us/album/dumb-ways-to-die-single/id575962249
 
source
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hjohnson 20th-Nov-2012 02:41 am (UTC)
This is super refreshing after all the anger filled posts.
sdpt 20th-Nov-2012 02:50 am (UTC)
sex
sdpt 20th-Nov-2012 02:50 am (UTC)
i mean i agree
ty_slilreject 20th-Nov-2012 02:53 am (UTC)
lol, I saw this last night and I was so, so amused.
andisprohi 20th-Nov-2012 02:55 am (UTC)
"drive around the gates at a level crossing"

Some guy in my hometown did that this week for real. He lost both legs *shudder*
lokiyan 20th-Nov-2012 02:59 am (UTC)
YUSSS my bbs!
pamuya 20th-Nov-2012 03:01 am (UTC)
omg ur icon is so qt
nicholasdee 20th-Nov-2012 03:08 am (UTC)
cute, but completely ineffective as a psa because all people are talking about is how funny and cute it is and not the message
modernelegance 20th-Nov-2012 03:24 am (UTC)
Actually at least for kids it's great because when Mommy or Daddy try to do these things (specifically the train) they will remind them to not do it or they'll die. I have seen this take place with similar type messages. I think it also is More effective this way than in a bloody death scene with a ghost going "I should have waited for the train". I personally think it is smart advertising...their message is obviously getting out whether people are talking about the intent of it or not.

Just my 12 cents.
andi88 20th-Nov-2012 05:25 am (UTC)
WRONG, now I know to never drink a bottle of super glue
miss_kate18 20th-Nov-2012 09:12 am (UTC)
I feel like it shouldn't even need a PSA because why the fuck would you walk in front of a train. Unfortunately people try to beat boom gates a lot in Melbourne.
bluebear_74 20th-Nov-2012 11:16 am (UTC)
I use not even dare cross when they gates where down even if the train was still really far away. I didn't want to be the person everyone sees on the news and thinks is an idiot for not waiting.
thethinwhtduke 20th-Nov-2012 11:20 am (UTC)
this. the recent one in cranbourne was horrible. my husband works near there, and it was just a mess.

people here don't seem to get it at.all. i've seen several doing it at clayton, and i just shake my head and wonder wtf they are thinking, and what on earth can be so important they can't wait.
ladyofmachinery 20th-Nov-2012 03:19 am (UTC)
I am ungdly fucking stoned and this is making me weeeeeep
sillycucumber 20th-Nov-2012 03:25 am (UTC)
I wish I were high just so I could watch this video.
ladyofmachinery 20th-Nov-2012 03:29 am (UTC)
Damn gurlfran I get medicinal marijuana and they got this new weed called Kali Mist (look it up) it's primarily for anxiety/stress/depression/pain/focus/creativity - I have anxiety issues (but I smoke for epilepsy) so I can't smoke a lot of weed. This one is a BLESSSSSSING. It makes me so fucking happy <3
my_moloko 20th-Nov-2012 03:33 am (UTC)
omg, the clapping skeleton is adorable!
lovebats 20th-Nov-2012 03:39 am (UTC)
this more disturbing than cute
volcompunk58 20th-Nov-2012 04:08 am (UTC)
I was having a really shitty day and then this happened. Im just sitting here crying and laughing OMG I needed this you guys. It's funny as hell lol!
awakejupiter 20th-Nov-2012 04:26 am (UTC)
I love the superglue guy omg.
honey_child 20th-Nov-2012 04:44 am (UTC)
Ok, this cheered me up! I am presenting tomorrow in class and I have no clue whether what I came up with for my assignment is what the teacher wants so I've been nervous as hell about it.

mydogfred 20th-Nov-2012 04:53 am (UTC)
omg this is precious
xathenex 20th-Nov-2012 05:03 am (UTC)
I love this! I needs t-shirts!
lady_cosmo 20th-Nov-2012 05:21 am (UTC)
I live here in Melbourne, first time I have seen this lol.

Got a couple of friends who work with Metro.
One works at the main interchange in the city (Southern Cross AKA Spencer street station) and the other works as clean up, so they clean up after graffiti all the way to major accidents, such as suicide and truck/car head on collisions.

Being a person who has traveled on trains her whole life, I have been lucky not to be on any train that has been in any incident. But my mother has been on 8 in the past 3yrs. My husband has been on 6.
popartpistol 20th-Nov-2012 08:28 am (UTC)
Holy shit, cleaning up after train deaths would horrifying.
lady_cosmo 20th-Nov-2012 08:35 am (UTC)
I can honestly say he doesn't entirely like his job. But considering he has probably seen some terrible things, he is a very well put together person.
mondengel 20th-Nov-2012 10:47 pm (UTC)
Years ago I spoke to a guy who did this but he also was the one who had to go tell parents that their kid was dead, and he said that was the worst part. :(
miss_kate18 20th-Nov-2012 09:17 am (UTC)
I've also been a frequent train traveller and only ever seen a near miss. My friend was stopped at boom gates once in front of Werribee station and saw someone jump in front of a train. He was incredibly shaken up.
prophecypro 20th-Nov-2012 05:22 am (UTC)
nice work
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