Have you heard of a girl called Gossip girl? Watch his earlier interviews- he's excited about what he thought was an indie project, how he loves who he's working with. Then more of the scripts and material come in and suddenly it's shittier than you expected it to be. This happens all the time. Has nothing to be with him raking in money, or being ungrateful it has to do w/ him prob becoming increasingly embarrassed to do the job. Then there is the Kristen angle too.