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4:20 pm - 11/15/2012

Rihanna's UK stadium tour expected to sell out quickly



Rihanna's upcoming UK stadium tour is expected to sell out quickly.

The singer announced a handful of stadium dates for 2013 as part of her 'Diamonds' world tour, with tickets due to go on sale from November 20.

However, pre-sale tickets searches have rocketed by 700% on viagogo, meaning demand for the shows is likely to be very high.

"Rihanna's diamonds are shining brighter than ever as she eclipses fellow female stars in the popularity stakes," said Ed Parkinson, viagogo spokesperson.

"With her new album released next week we expect demand to increase even further as fans try to get a ticket to one of the hottest gigs of 2013."

The demand increase is triple that of Madonna and Lady GaGa's respective pre-tour searches, with both artists touring earlier this year.

Moreover, experts predict that tickets for all 21 of Rihanna's European shows could sell out in little under six minutes come November 20.

Rihanna's seventh studio album Unapologetic will be released worldwide on November 19.

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