ONTD

9:33 pm - 11/14/2012

Riding the Boy Band Wave While It Lasts

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A boy band is no thing to be in 2012, not when you know how it invariably ends: overblown third and fourth and fifth albums, intraband strife, the unfulfilled desire to be taken seriously, stratification of members from dreamiest to Styrofoam — iest. The template isn’t really a skeleton upon which new skin and muscle can be hung so much as a predetermined career arc that offers answers long before questions get asked.


Might as well speed through all the steps, then. And there is the sense that One Direction is rushing through its gestation period on the way to the magic that may await on the other side. This week the band released its second album, “Take Me Home” (SYCO/Columbia), which comes only a year after its first, which has already gone platinum (eight months if you’re talking United States release dates).
It is frenzy-inducing at a level lower than Justin Bieber or Taylor Swift but not much else, a reliable shriek inducer in girls who have not yet decided that shrieking doesn’t become them.
One Direction will have its own pop-up shop in Herald Square in Manhattan beginning on Saturday. The band is already in the process of filming a movie — in 3-D of course — that will be directed by Morgan Spurlock. It has already booked tour dates in huge rooms, Madison Square Garden included; it only needs enough material to fill the air.




The songs — well, they’re just the coal that keeps the big ship moving. And “Take Me Home” shows what happens when the offense is on autopilot and the defense gets to make all the calls.
That said, it’s not impossible that One Direction’s music could be forward looking, a novel variation on the traditional teen-pop archetypes, or even a bit clever, as it was on the group’s debut, “Up All Night.”
But this new album is far more mechanical than that one. Even at its best, “Take Me Home” is rhythmically unsophisticated and cleaner than most Disney pop. All the band members — Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, Liam Payne — have distinct but fundamentally interchangeable voices. Only Mr. Malik breaks free from the pack vocally with any regularity.
The sketches of many songs are the same, metronomic rock-inherited pop. At times, like on “Live While We’re Young” and “Last First Kiss,” they achieve a fast-food sort of satisfaction, filling and familiar and not disruptive in any way. In many places, the ways the syllables sound are more important than the words being said.
The songs produced by Julian Bunetta — which tend to start out with more breathing room, giving the guys a chance to show off vocally — are among the best here, especially the winningly chaotic “I Would,” which contains the hilarious admission, “I can’t compete with your boyfriend/He’s got 27 tattoos.”
Given how narrow the subject matter can be, one ends up sussing out which songs sneak in the bawdiest allusions. “If you don’t wanna take it slow/And you just wanna take me home/Baby say yeah, yeah, yeah, yeah, yeah,” the guys sing on “Kiss You.” On the single “Live While We’re Young” they tease, or threaten, “And if we get together/Yeah get together/Don’t let the pictures leave your phone.”
Hiding in plain sight isn’t a recipe for adult success, of course. Two albums in, and One Direction has barely shown a flicker of interest in doing something beyond riding this particular merry-go-round. There’s plenty of territory the group might want to conquer once it’s unshackled from expectations.
One of the least likely answers to that conundrum would be Ed Sheeran’s muscular pop-folk, one of the most successful contemporary modes of British pop. And yet that’s just what One Direction aims for on this album, importing Mr. Sheeran to collaborate on a pair of songs, “Little Things” and “Over Again,” that are miles apart from the Tinkertoys songwriting on the rest of the album, and which show that the young men of One Direction aren’t quite ready for a new blueprint.
The curious emphases in Mr. Sheeran’s rhyme schemes read as unusually lumpy in the hands of such a polished group. He also gives the boys songs that don’t in any way feel tailored to them. That’s especially the case on “Little Things,” which sounds as if it’s written for a relationship in midlife crisis:
I know you’ve never loved the crinkles by your eyes
When you smile, you’ve never loved your stomach or your thighs
The dimples in your back at the bottom of your spine
But I’ll love them endlessly
This is one way to attempt to be taken seriously, and one way to fail, and therefore an absolutely acceptable and expected part of the boy band narrative arc. But certainly this misstep will send the group foraging in other directions — maybe thoughtful club-soul like Jessie Ware, or sensuous dance-pop like Katy B, or more traditional American-style R&B-driven boy band fare. On the bright side there are plenty of mistakes they’ve yet to make.

Thoughts? 

src



my_whyte_noise 14th-Nov-2012 09:46 pm (UTC)
ugh i wanna be as thin as Zayn.
king_stark 14th-Nov-2012 09:47 pm (UTC)
no u don't lol
my_whyte_noise 14th-Nov-2012 09:53 pm (UTC)
yes huh!
mentalrecluse 14th-Nov-2012 09:55 pm (UTC)
he's perfect

punkylana 14th-Nov-2012 10:09 pm (UTC)
mte
hellomeru 14th-Nov-2012 09:46 pm (UTC)
HARRY
king_stark 14th-Nov-2012 09:46 pm (UTC)
you're awfully early

Edited at 2012-11-14 09:47 pm (UTC)
hellomeru 14th-Nov-2012 09:49 pm (UTC)
managed to get in right before i have to leave for class!
simprov 14th-Nov-2012 09:50 pm (UTC)
name ur next neopet hellostyles imo
punkylana 14th-Nov-2012 10:09 pm (UTC)
king_stark 14th-Nov-2012 09:46 pm (UTC)
waiting for their solo albums after 1d lol
takobella 14th-Nov-2012 09:47 pm (UTC)
Being in a boyband.....I wonder how it feels to know you peaked at 18-22

Maybe they're in denial lol
headswillroll88 14th-Nov-2012 09:50 pm (UTC)
yeah, everyone from the last boyband wave flopped minus jt
bradentastic 14th-Nov-2012 10:12 pm (UTC)
if you think about it jt is the ONLY boybander who hasn't flopped since boybands were invented.
evillemmons 14th-Nov-2012 10:36 pm (UTC)
I would take peaking at that age if it meant that I had as much money as they do.
mentalrecluse 14th-Nov-2012 09:48 pm (UTC)


that is all

Edited at 2012-11-14 09:48 pm (UTC)
king_stark 14th-Nov-2012 09:49 pm (UTC)
HFT
mentalrecluse 14th-Nov-2012 09:52 pm (UTC)
ask and you shall receive

loveuploud 14th-Nov-2012 09:50 pm (UTC)
he is so beautiful
takobella 14th-Nov-2012 09:50 pm (UTC)
He really is so pretty

Idk how ppl like the other fuggos when he's standing next to them....maybe it's cuz theyre white
candycheeks 14th-Nov-2012 09:56 pm (UTC)
he doesn't still have that blonde mess, does he? :/
bodyline 14th-Nov-2012 09:58 pm (UTC)
waiting for his solo album so i can listen to him without having to listen to a boy band
punkylana 14th-Nov-2012 10:10 pm (UTC)








evillemmons 14th-Nov-2012 10:18 pm (UTC)
no.
rewrittentime 14th-Nov-2012 10:26 pm (UTC)
omg
belkisa 14th-Nov-2012 10:31 pm (UTC)
beautiful
howlcosmiclove 14th-Nov-2012 10:37 pm (UTC)
Boy is gorgeous.
lickety_split 14th-Nov-2012 11:48 pm (UTC)
DED @ the people taking offense. Folks always gotta make shit about themselves.
loveuploud 14th-Nov-2012 09:49 pm (UTC)
king_stark 14th-Nov-2012 09:49 pm (UTC)
SOBBING RN ;__;
smolderhotter 14th-Nov-2012 09:53 pm (UTC)
I LOOOOOOVE THAT SONG, MY FAV
booneral 14th-Nov-2012 10:04 pm (UTC)
this backstreet boys realness, I LOVE IT
kpoplvr 14th-Nov-2012 10:09 pm (UTC)
YES. A+++++
jazoelmarden 14th-Nov-2012 10:11 pm (UTC)
THIS FAULTLESS TUNE, THOUGH

Forever crying over it.


beachwee 14th-Nov-2012 10:21 pm (UTC)
my fave, crying etc
jbftw 15th-Nov-2012 01:21 am (UTC)
my fave <333
mesmeriiize 15th-Nov-2012 03:02 am (UTC)
future platinum smash single tbh.
simprov 14th-Nov-2012 09:49 pm (UTC)
i'm in love with over again & they don't know about us
fast songs i love i would, rock me, kiss you and heart attack
hellomeru 14th-Nov-2012 09:50 pm (UTC)
gewd
simprov 14th-Nov-2012 09:51 pm (UTC)
we seem to be alone in our love for over again
smolderhotter 14th-Nov-2012 09:53 pm (UTC)
tdkau is my faav
azn_trang 14th-Nov-2012 09:56 pm (UTC)
Wow those are my exact favorites except I would replace Rock Me with Loved You First
adoptazehbrah 14th-Nov-2012 09:59 pm (UTC)
We have the same favorites apparently.
Over Again and They Don't Know About Us are perfect<3.
omgitskatharine 14th-Nov-2012 10:01 pm (UTC)
TDKAU, Rock Me <3, kiss you, heart attack and i would are the best. the rest i could take or leave.

but over again is HILARIOUS. how the fuck does ed sheeran have fans?
faithgrowsold 14th-Nov-2012 10:03 pm (UTC)
Over Again might be my fave 1D song, ever, hands down. IDK IDK, but I love it to bits. Niall, Harry and Louis sound especially fantastic on it.
stolen_warmthth 14th-Nov-2012 11:44 pm (UTC)
Kiss you and Heart attack are my jams atm
loveuploud 14th-Nov-2012 09:52 pm (UTC)
seriously, how was little flops chosen over this

smolderhotter 14th-Nov-2012 09:55 pm (UTC)
i feel like they choose some of the less good songs from their albums to put out as singles

it's so weird
loveuploud 14th-Nov-2012 09:58 pm (UTC)
i don't understand it at all. so happy "kiss you" is the next single. praying TDKAU will be the one after
kpoplvr 14th-Nov-2012 09:58 pm (UTC)
mte.

to make up for it, i demand a mv that isn't them jumping about in a field.
simprov 14th-Nov-2012 09:58 pm (UTC)
i think lwwy and little things are the weakest songs on the album tbh
surfin_the_sun 14th-Nov-2012 10:48 pm (UTC)
the beginning of this song always reminds me of this one:

kris_terror 14th-Nov-2012 09:55 pm (UTC)
I'm so done with the "they'll disappear in n amount of months/years..." arguments. First, fuck off, just because you don't like a band or a certain genre doesn't mean it can't be successful.

And second, modern boy bands are so different from the boy bands of the 90s, because for once they all seem to get an equal amount of attention and (for the most part) are all talented singers. Even some of Louis' vocal work impressed me on this album. It's not like the NSYNC/BSB formula of only really using two or three of the guys and then having everyone else just harmonize and dance in the background. Even though Harry/Zayn tend to be the most popular, the boys are evenly spread for the most part.

Not to mention fanbases are so inclusive in this day and age, I feel like even if 1D aren't a critical success in the coming years, their fans will stick by them for a long time. Not to mention, have you seen these lads together? They genuinely love and care about one another, they have a camaraderie that I never really saw with older boy bands.

I'm just so tired of people saying that they have peaked here or that it's all downhill from here. Just fuck off, you have no idea how the landscape of music will look! Who the fuck would have thought that Justin Bieber would have lasted this long? I thought he was gonna be a one hit wonder, and now look at him. I wish people would just give them a chance.
loveuploud 14th-Nov-2012 09:59 pm (UTC)
MTE
mentalrecluse 14th-Nov-2012 10:01 pm (UTC)
kpoplvr 14th-Nov-2012 10:13 pm (UTC)
'ello orson.
tadashee 14th-Nov-2012 10:06 pm (UTC)
I love one direction, but I like catchy mindless music. I agree that these guys seem like much better friends, and they all sing and have fans. That is very different from the 90s. But I just don't see them or Justin beiber lasting for more than 5 years. Simply because their fan base will grow up or the guys are going to get bored. Plus I feel the longevity of boys in pop is a lot shorter than girls. Also, I think each of them has a lot of potential and passion, so I hope their post bandied are well executed. Also, for their next couple of albums they need to be more careful. The Ed Sheehan songs( I only heard little things) seemed to be an ill match.
jazoelmarden 14th-Nov-2012 10:06 pm (UTC)

Seriously, bow to this comment.
punkylana 14th-Nov-2012 10:12 pm (UTC)
preach it
caulifloral 14th-Nov-2012 10:14 pm (UTC)
Frankly I don't trust Simon Cowell to manage anything long-term but his own mystique. But we'll see - I haven't seen anything yet that's not pretty much torn out of the Disney playbook. Which isn't necessarily counterintuitive, since the Jonas Brothers have a lot of similarities to the type of "anti-boy band" your comment slots 1D into.

I think a lot of ONTD commenters are only just getting back into tween-marketed pop with 1D for the first time since the Backstreet/NSync days of yore, but the revolution to this more fan-centric, every-member-is-a-character-in-his-own-right marketing happened years ago.
bradentastic 14th-Nov-2012 10:15 pm (UTC)
it's the simple science of boybands--everyone loves you when you're a teenager/early 20s but there will reach a point when they're not going to want to be in a group together anymore and the fans will grow up. zayn or someone will break off to go solo and the rest will be downhill.

the only boybands that last are the ones in it for the cash aka the backstreet boys/nktob.
beachwee 14th-Nov-2012 10:25 pm (UTC)


preach gorl
divada16 14th-Nov-2012 10:36 pm (UTC)
Also, I feel like the person who wrote this article forget that we are in a completely different era now. Internet and tumblr really are creating huge fast communities now that don't even have much to do with the guys themselves but more of an ideal version of them.
Who knows what this does to their longevity? There is no way to tell really..
takobella 14th-Nov-2012 10:43 pm (UTC)
Sorry but nope

I give them 2-3 more years and then they're done
biliki 14th-Nov-2012 10:49 pm (UTC)
IA completely. I was shaking my head so much during this article.

Lol this reviewer should hear ''Mean'' by TSwift. It suits him.
jbftw 15th-Nov-2012 01:23 am (UTC)
yes to all of this. i'm sure a lot of people thought they'd be one hit wonders and look where they are now

and agreed with the camaraderie, i feel like that's definitely something that sets them apart from to other boybands as well and it's a huge draw for the fans
samrockwell 15th-Nov-2012 05:07 am (UTC)
i agree. in the 90s there was a different boy band around every corner with the same formula, but one direction were totally unique to the market when they were formed and i can't think of anyone, at least in recent years, to compare and gauge 1d's success. everyone is so quick to put their feet in the grave, and maybe they won't have a long career but it's really impossible to tell. 90's bands were mostly just a vehicle for solo singers and people like the jonas brothers didn't have a wide appeal. some pop acts fade and some stay but there is no way to tell right now. but i do think it's harder for young guys to hold onto fame than it is young girls. girls never reach the hysteria the guys get but their fame lasts longer. i think the fans see young male pop stars are their bf/crush and love them intensely but move on but see the females as friends they can always go back to

Edited at 2012-11-15 05:11 am (UTC)
omgitskatharine 14th-Nov-2012 09:58 pm (UTC)
anxiously awaiting zayn's solo album and tour so i can be an embarrassing groupie
booneral 14th-Nov-2012 10:08 pm (UTC)
same
punkylana 14th-Nov-2012 10:12 pm (UTC)
same [2]
bradentastic 14th-Nov-2012 10:15 pm (UTC)
me too. he's the (only) one to watch in the group
ivory_lotus 14th-Nov-2012 10:01 pm (UTC)
Lol at Zayn promoting Little Mix' single more than his own single. It is kinda endearing.
mentalrecluse 14th-Nov-2012 10:02 pm (UTC)
Pretty sure it's Perrie tweeting from his account lol
smolderhotter 14th-Nov-2012 10:03 pm (UTC)
because lil mix need promotion more than 1D does


he's such a generous prince
ivory_lotus 14th-Nov-2012 10:07 pm (UTC)
he totally is!
cruel11 14th-Nov-2012 10:14 pm (UTC)
I prefer he goes back to his old twitter days...when he barely tweeted at all.
whosoliver 14th-Nov-2012 10:16 pm (UTC)
he's just doing his job
jazoelmarden 14th-Nov-2012 10:02 pm (UTC)
I am seriously NEVER on time for a One Direction post any more, so I am going to make the most of it right now with a celebratory Adonis Payne spam.




























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kris_terror 14th-Nov-2012 10:03 pm (UTC)
God I miss his hair so much.
hunty 14th-Nov-2012 10:06 pm (UTC)
so qt <3
adoptazehbrah 14th-Nov-2012 10:06 pm (UTC)
He's so precious.
mentalrecluse 14th-Nov-2012 10:06 pm (UTC)
My fav Liam gifs tbh


booneral 14th-Nov-2012 10:07 pm (UTC)
can't wait for his hair to grow back!!
loveuploud 14th-Nov-2012 10:10 pm (UTC)
daddy direction ♥
crash31 14th-Nov-2012 10:11 pm (UTC)
ugh, I need his hair to be back where it was at V Fest, it made him look older (in a good way) and more buff :)
beachwee 14th-Nov-2012 10:29 pm (UTC)
i love himmm so much
his tweets kill me and he is so stupid.
but i love him so
rewrittentime 14th-Nov-2012 10:29 pm (UTC)
omg his hair </3
roguish 14th-Nov-2012 10:40 pm (UTC)
I can't with this perfection rn
evillemmons 14th-Nov-2012 10:44 pm (UTC)
He was so cute before he shaved his head!
biliki 14th-Nov-2012 10:52 pm (UTC)
aww i love him <3
mr_minogue 14th-Nov-2012 11:08 pm (UTC)
omg bless you, this gorgeous comment, and all the love and light it just brought to my face. The puppy one is too cute omg <3
kittenmittons 14th-Nov-2012 11:52 pm (UTC)
Wow. I think this is the best comment I've ever seen on ONTD.
tobesurrounded 15th-Nov-2012 12:01 am (UTC)
he is such a qt
ms_v_nessa 15th-Nov-2012 06:45 am (UTC)
Perfect comment <3
noreallywtf 14th-Nov-2012 10:02 pm (UTC)
im a new directioner!! anyone have a link to the new album? plz n ty <3
smolderhotter 14th-Nov-2012 10:06 pm (UTC)
omg I wanted to ask you ever since I saw your posts on ontd, was this always your username or you changed the username? because you seem familiar but I noticed you started posting a month or so ago lmao


noreallywtf 15th-Nov-2012 09:40 pm (UTC)
tysm!
punkylana 14th-Nov-2012 10:13 pm (UTC)
here
piratesswoop 14th-Nov-2012 10:53 pm (UTC)
i uploaded all the bonus tracks here if that zip doesn't have them
w0rds0fl0ve 14th-Nov-2012 10:04 pm (UTC)
The songs produced by Julian Bunetta — which tend to start out with more breathing room, giving the guys a chance to show off vocally — are among the best here,

especially the winningly chaotic “I Would,” which contains the hilarious admission, “I can’t compete with your boyfriend/He’s got 27 tattoos.”



YES 4 FOR U MCFLY TBH.
surfin_the_sun 14th-Nov-2012 10:54 pm (UTC)
those lyrics remind me a bit of "Obviously" :)
w0rds0fl0ve 15th-Nov-2012 12:55 am (UTC)
it's totally obviously 2.0.
(also maybe mixed up with son of dork/loserville ~lyrics wise)


not hating it though! :D
crash31 14th-Nov-2012 10:04 pm (UTC)
I hope this turns into the Daily 1D Party Post....just bc I got here early for once LOL :)

I'm BEYOND OBSESSED w. C'Mon C'Mon, and I Would...it's insane how many times I can listen to those 2 songs over and over and over again :)
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