ONTD

(onedirection:lpzm) -- mah two faves
preparatory 14th-Nov-2012 03:52 am (UTC)
"According to Steve Wilhite, the creator of the GIF format, the original pronunciation deliberately echoes the American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials."
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