Halloween might be over, but that doesn't mean your opportunity to wear skeleton-inspired fashion has ended for the year.
In fact, Nike's new line of Dri-FIT performance tights featuring digital X-Ray images of bones on them are flying off the shelves. Good luck finding a pair.
The $90 tights come in black and grey, green and purple and the more scandalous nude-on-nude, but are currently out of stock on Nikestore.com. (Don't pout. They don't ship to Canada, anyway.)
"The tights feature Nike Pro and Dri-FIT technology along with spandex construction, ensuring they can stand up to any workout. The eye-catcher though is the visible x-ray bones on the front and back, not only illustrating the wearer's inner-toughness, but looking damn good while doing it."
And while the skeletal tights have a certain badass appeal to them, a press release indicates the company is actually using the "girl next door" angle in its marketing strategy.
"On the outside, she might be the girl next door, but on the inside, her body has survived grueling workouts, often pushing through pain, broken bones, pulled muscles and harsh tears. With images of X-Ray bones digitally printed on the outside, the exclusive print tight gives a glimpse of her inner toughness."
Jezebel's Erin Gloria Ryan writes that while she's fallen for their novelty, her purchasing hesitancy comes from being "sensitive about things that look thinspo-y to me." Bones on spandex doesn't exactly send a "curves are beautiful" message.
Blisstree's Hanna Brooks Olsen, however, is championing the tights and Nike's message about women's strength.
"[F]emale athletes — and, specifically, runners — are expected to get all dolled up, and wear cute, feminine outfits. These tights, though, aren't pink, sparkly, or even particularly concerned with looking fashionable. They're just tough. And scientific. And bring awareness to the fact that women aren't made of sugar and spice, they're made of tendons, muscles, and bones," she writes.
If given the opportunity, would you consider modelling some digital bones while training for your next half-marathon?
Victoria's Secret Would Like You to Consider the Push-Up Halter For Your Next Workout
There are few people who can look good while working out. We mean while heart-pumping, red-faced, sweat-so-much-you'd-think-it's-monsoon-s
We get why they thought it was a good idea in theory: E-mail subject lines that start "Your gym has never seen a push-up quite like this..." (cute), "head-turning lift" (just like your bench presses!), etc. But isn't the primary purpose of donning a sports bra to reduce bouncing, ipso facto pain? Yes. Yes it is. We'll file this one under "Things That Lingerie Brands Do That Shall Never Be Understood" and call it a day.
Hot Topic Launching 'Blackheart' Lingerie Line
Dark-and-edgy teen retailer Hot Topic Inc. is putting its own spin on underwear.
The City of Industry company is testing a new lingerie brand called Blackheart and launching five stores in the Southland and Texas this month dedicated to their undergarments.
Billed for "girls who rock and roll," Blackheart is going for a slightly older crowd than Hot Topic’s typical teen shopper, the 18-to-30-year-olds who care about sexy undies but reject more preppy outlets like Abercrombie & Fitch and J Crew. It’s the same goth-and-alternative-music-loving young woman, just grown up.
"The Blackheart lingerie concept is a test that allows us to leverage the Hot Topic customer and offer her product categories that will not cannibalize the core Hot Topic brand," Chief Executive Lisa Harper said in a statement. "We have a great opportunity to aggressively cross-promote Blackheart to our 5 million active database customers, nearly 5 million Facebook fans and in our 620 Hot Topic stores."
In California, Blackheart stores carrying underwear and accessories are coming to the Glendale Galleria, the Irvine Spectrum and the Brea mall this month. Texas will see underwear shops opening at the Houston Galleria and the Baybrook mall.
Photos of the line show a lot of lace, skull patterns and leather. It's relatively affordable, with bras priced from $29.50 to $44.50 and apparel from $19.50 to $78.
With Blackheart, Hot Topic is venturing into the growing teen underwear market already occupied by American Eagle's aerie brand and the Pink line from Victoria's Secret.
But analysts say the Blackheart customer, who might roll her eyes at the overtly cheery and cute undergarments offered by rivals, may well snap up lingerie with a darker edge.