7:22 pm - 10/24/2012
It’s Bilbo Baggins time down at Denny’s, which is rolling out a menu and marketing campaign based on the upcoming film “The Hobbit: An Unexpected Journey.”
The 11 new menu items are enough to satisfy the diminutive creatures’ six-meal-a-day habit, with options such as Shire Sausage, Bilbo’s Berry Smoothies, Build Your Own Hobbit Slam and Radagast’s Red Velvet Pancake Puppies.
The film, based on the novel by “Lord of the Rings” author J.R.R. Tolkien, opens Dec. 14. The limited Denny’s offer will run from Nov. 6 through January, according to the chain.
A television ad featuring actual “Hobbit” buffs will air starting Nov. 12. Denny’s patrons will also be able to collect up to 12 “Hobbit” playing cards and find additional content through QR codes on placemats in the restaurants.
The movie will also be touted by the Air New Zealand airline. On-board safety videos will feature crew members dressed in Middle-earth garb.
Two planes will become airborne billboards for "An Unexpected Journey” and its follow-up film “There and Back Again” through a two-year deal with New Line Cinema and Metro-Goldwyn-Mayer.
source
source
ETA: Here's the menu with pictures:
http://io9.com/5954327/the-hobbits-seco
Denny's new Hobbit-inspired menu
It’s Bilbo Baggins time down at Denny’s, which is rolling out a menu and marketing campaign based on the upcoming film “The Hobbit: An Unexpected Journey.”
The 11 new menu items are enough to satisfy the diminutive creatures’ six-meal-a-day habit, with options such as Shire Sausage, Bilbo’s Berry Smoothies, Build Your Own Hobbit Slam and Radagast’s Red Velvet Pancake Puppies.
The film, based on the novel by “Lord of the Rings” author J.R.R. Tolkien, opens Dec. 14. The limited Denny’s offer will run from Nov. 6 through January, according to the chain.
A television ad featuring actual “Hobbit” buffs will air starting Nov. 12. Denny’s patrons will also be able to collect up to 12 “Hobbit” playing cards and find additional content through QR codes on placemats in the restaurants.
The movie will also be touted by the Air New Zealand airline. On-board safety videos will feature crew members dressed in Middle-earth garb.
Two planes will become airborne billboards for "An Unexpected Journey” and its follow-up film “There and Back Again” through a two-year deal with New Line Cinema and Metro-Goldwyn-Mayer.
source
source
ETA: Here's the menu with pictures:
http://io9.com/5954327/the-hobbits-seco
But then I realized that nobody isn't going to be wary of something called a "pancake puppy."
i'm fucking dying
You know, from that infamous scene where Bilbo has a smoothie.
It was never really about the ring. Bilbo just sucks at only drinking his fair share.
Like twice a day for 3 days.
Have not had it since but this post has made me suddenly crave it so fucking bad.