After a massive haul at the box office that tallied more than $623 million at U.S. theaters, Marvel’s The Avengers is unsurprisingly dominating the home video market.
The Joss Whedon-directed superhero film easily topped the Nielsen VideoScan First Alert chart, which tracks overall disc sales, as well as the dedicated Blu-ray Disc sales chart for the week ended Sept. 30.
The tremendous success of The Avengers helped bring all five of Marvel’s precursor films back into the First Alert top 25: Thor at No. 8, Captain America: The First Avenger at No. 13, Iron Man 2 at No. 14, The Incredible Hulk at No. 19 and the first Iron Man at No 23. The five films also reappeared on the top 20 Blu-ray chart.
What did you buy?
3D Blu-ray combo pack
Nothing yet, but I plan on buying
Will not buy it /broke ass
All told, 72% of Avengers’ unit sales came in the Blu-ray Disc format, a record high for a new-release theatrical on disc in which both DVD and Blu-ray formats were equally available; 23% of total Avengers sales were of the pricier 3D Blu-ray combo pack.
The Avengers sold more than 34 times as many copies as the First Alert No. 2 title, Warner’s Batman: The Dark Knight Returns — Part 1, a direct-to-video animated adaptation of Frank Miller’s 1986 graphic novel. Returns also debuted at No. 2 on the Blu-ray chart, with 71% of its sales coming on the high-def format.
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