E L James to release sex toy range just in time for Christmas!
E L James: “This range is what I always imagined while I was writing Fifty Shades of Grey, I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world."
A range of official merchandise inspired by the books and developed in close association with the author - including the infamous silver pleasure balls, handcuffs and crops immortalised in the series - is set to go on sale in time to cash in on the Christmas market.
With names inspired by passages from the books, the official collection, unveiled today and set to be available in stores and online throughout Europe and Australia later this month, features individual items such as vibrators and love beads, or pre-packaged boxes filled with accessories.
Prices range from £10 for an individual piece to £40 for a more elaborate kit - and all come with suggestions for use and tips on introducing the items into a relationship - though one assumes if you've read the books, no such instructions will be necessary.
Lovehoney co-founder Neal Slateford said: 'We’re thrilled to have worked with EL James to develop the Fifty Shades of Grey range.
'The trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.'
She is the west London housewife who wrote the fastest-selling paperback of all time. She earns a reported $1 million a week from Kindle sales, is in talks to develop a classical album, and has been paid a reported £3m for film rights to her erotic novel.
Online sex toy shop Lovehoney say they worked in close partnership with James to make sure the range perfectly recreates the items used by Ana and her billionaire lover Christian Grey in the 'mummy porn' novels.
'Mainstream retailers have traditionally been nervous about adding intimate accessories to their product ranges.
'Lovehoney’s Fifty Shades Of Grey range will give them the perfect opportunity to introduce their customers to the products they have enjoyed reading about.'