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6:41 pm - 09/27/2012

Kim Kardashian releases promo photos of Khroma Beauty (Photos)




The Kardashian sisters are on the move again. The reality stars have expanded their fashion brand into beauty with the launch of their first-ever cosmetics line Khroma Beauty.


Kim Kardashian released brand new promo photos for the new makeup line. The photos include individual beauty shots of each Kardashian sister.


"These are the brand new promo shots for our makeup line, Khroma Beauty! I can't wait to share all of our amazing new products with you guys. We've always wanted to release our own cosmetics line, so this is a dream come true. Our Lash Dash luxury lash collection will debut this holiday season, with more products coming in the new year," wrote Kim on her blog.


Products include Kardazzle Compacts with mascara, false lashes, and other assorted beauty kits. Kim has publicly expressed that she no longer wears fake lashes, due to the makeover given to her by her fashionable boyfriend Kanye West. Nevertheless, the lashes can help those who want longer fuller lashes.


The brand will "resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty," according to a press release.


According to Boldface, Khroma's Santa Monica-based licensing company, Kim, Kourtney, and Khloe were really involved with the brand's design and the formula.


"Makeup plays such a huge role in all of our lives, whether we're on camera, at a shoot glammed up or just keeping it natural day to day and it's a dream come true to be able to create our own line of products to share with you guys. We can't wait!' Kim Kardashian wrote on her blog in June.


Khroma Beauty is set to launch in early November, just in time for the holidays.  According to the beauty line's FaceBook page, the products will be sold at CVS, ULTA Beauty, Sears, and Kmart.


Source

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Leave a Comment
piratesswoop 27th-Sep-2012 10:54 pm (UTC)
khole* looks just like kris jfc
thetrustoryofme 28th-Sep-2012 12:24 am (UTC)
really? i dont see kris... to be honest? i see mandy moore (but the face shape is different obvi)
a_little_faerie 28th-Sep-2012 01:38 am (UTC)
Holy shit I see that, too!
bellyroomfan 28th-Sep-2012 02:52 pm (UTC)
the hand position reminds me of mandy moore but her face doesn't. that is so odd to associate a hand position with someone but whatever.
bralesss 27th-Sep-2012 10:55 pm (UTC)
lol khloe
give_mespace 27th-Sep-2012 10:56 pm (UTC)
she looks pretty! and if she wasn't standing next to kim all the time i'm sure no one would give her a hard time
peruvianjew 28th-Sep-2012 12:44 am (UTC)
I agree. I think she's really pretty but it's hard to look good next to Kim. Plus kim has so much work done her face is perfect.
a_little_faerie 28th-Sep-2012 01:39 am (UTC)
This! Each girl is so stunning in her own way (and I'm definitely no Kardashian fan LOL)
bellyroomfan 28th-Sep-2012 02:53 pm (UTC)
tbh, i think khloe has been looking better than kim these days. there were a few pictures of them together and khloe looked skinny in comparison.
eccentricvibe 27th-Sep-2012 11:02 pm (UTC)
mte
judgmental 27th-Sep-2012 11:12 pm (UTC)
mte
davidbeckham 27th-Sep-2012 11:14 pm (UTC)
is fierce
classiqfemme 27th-Sep-2012 11:40 pm (UTC)
is the best looking of the three.
justyourfaceha 27th-Sep-2012 11:46 pm (UTC)
She's the best one
vampireweekend 27th-Sep-2012 11:03 pm (UTC)
mte
spartacus 27th-Sep-2012 11:05 pm (UTC)
yep
nthmfn 27th-Sep-2012 11:12 pm (UTC)
lol sisterly love
davidbeckham 27th-Sep-2012 11:17 pm (UTC)
tbh
ragechill 28th-Sep-2012 12:04 am (UTC)
That bitch would
rivadavia 27th-Sep-2012 10:58 pm (UTC)
somebody was jealous
bralesss 27th-Sep-2012 11:00 pm (UTC)
ikr. but we all know kourt is the pretty one
sally_egan 28th-Sep-2012 12:30 am (UTC)
LOL totally. Someone wanted to make it look like Kourtney is the ugliest one when she is in fact the prettiest one. You know, it's kind of like NOT putting the lead singer in the middle of all the photos of the band.
a_little_faerie 28th-Sep-2012 01:41 am (UTC)
IKR? She looks like she just got her wisdom teeth cut out.
crucified 27th-Sep-2012 10:55 pm (UTC)
lol they need to stop.
isntdaveone 27th-Sep-2012 10:55 pm (UTC)
bralesss 27th-Sep-2012 11:00 pm (UTC)
ew omg
xeroxicide__ 27th-Sep-2012 11:04 pm (UTC)
A+
nthmfn 27th-Sep-2012 11:13 pm (UTC)
mte
102bb 27th-Sep-2012 11:16 pm (UTC)
lol
hannahgrace456 28th-Sep-2012 04:02 pm (UTC)
cackling omg
isntdaveone 27th-Sep-2012 10:56 pm (UTC)
lol, these shitheads are keeping Photoshop in business!

Edited at 2012-09-27 10:57 pm (UTC)
fabouluz 27th-Sep-2012 10:56 pm (UTC)
Worst brand name ever.
superdogbiter 27th-Sep-2012 10:56 pm (UTC)
Photobucket
crucified 27th-Sep-2012 10:57 pm (UTC)
lmao
camila12j 27th-Sep-2012 10:59 pm (UTC)
lolll
eccentricvibe 27th-Sep-2012 11:04 pm (UTC)
khloe tbh
bralesss 27th-Sep-2012 11:08 pm (UTC)
lmao yes
genbu_no_miko24 27th-Sep-2012 11:06 pm (UTC)
LOOOOOOOOOOL HAHHHAHAHHAHHA WHAT?! XDDDDD
soramai 27th-Sep-2012 11:13 pm (UTC)
lol
hangthemj 27th-Sep-2012 10:58 pm (UTC)
kim intentionally picked bad pictures of her sisters to make herself look hotter! i'm sure of it!
bioshe 28th-Sep-2012 07:28 pm (UTC)
My cousin does this and puts bad pics of everyone up on facebook but good ones of her. I called her out on it once and she started fake crying. Dumb bitch.
saltonmycuts 27th-Sep-2012 10:59 pm (UTC)
They chose the worst picture for Kourtney but Khloe looks good.
tankmachine 27th-Sep-2012 10:59 pm (UTC)
they look uncomfortable
xeroxicide__ 27th-Sep-2012 10:59 pm (UTC)
Why do the photoshoppers always do a halfassed job on khloe?! Looks like they resized her face without keeping the ratios the same D;
bralesss 27th-Sep-2012 11:19 pm (UTC)
that's just her face tbh. something went wrong.
tankmachine 27th-Sep-2012 10:59 pm (UTC)
According to the beauty line's FaceBook page, the products will be sold at CVS, ULTA Beauty, Sears, and Kmart.

sounds about right
6pennylane 27th-Sep-2012 11:17 pm (UTC)
i would use their makeup if a store like nordstrom picked it up. i like how into it they are but the shit they are putting out there for that demo is probably going to be shit and eventually on a tjmaxx bottom shelf.
enid_keaner 27th-Sep-2012 10:59 pm (UTC)
Can this turn into a makeup post? Cause I just found my A+ foundation, so now I need a concealer rec.
ronnie_luvs_u 27th-Sep-2012 11:01 pm (UTC)
whatever you do, don't get erase paste. I love Benefit, but that product is horrible. too thick and it creases 5 minutes after you put it on. huge waste of money.

/super bitter.
enid_keaner 27th-Sep-2012 11:06 pm (UTC)
I was thinking about that so thank you for the heads up!
emerica9283 27th-Sep-2012 11:10 pm (UTC)
Ugh, I tried erase paste as well and it sucked. I'd never used concealer before and the woman working recommended it. It was awful but luckily I was able to return it.
mysticlady3 27th-Sep-2012 11:01 pm (UTC)
What foundation is it?
bralesss 27th-Sep-2012 11:02 pm (UTC)
under-eye or all over use?
ponpiri 27th-Sep-2012 11:03 pm (UTC)
I like Stila and kevyn aucoin sensual skin enhancer (this stuff is amazing)
gjee 27th-Sep-2012 11:04 pm (UTC)
i'm sort of anti-drugstore because I've had bad experiences but I'm a huge fan of the maybelline age rewind concealer. great coverage, light, blends really well, and color-wise, it matches me pretty spot on.
kknee13 27th-Sep-2012 11:06 pm (UTC)
I love benefit boing
aeryn 27th-Sep-2012 11:10 pm (UTC)
I just got a sample of Dr Jart+ BB cream and it's really good!! I definitely will need something light and creamy for winter b/c I normally use mineral makeup but it's hard to wear in the winter when my skin is dry. :/
judgmental 27th-Sep-2012 11:14 pm (UTC)
I love smashbox's
jemab 27th-Sep-2012 11:49 pm (UTC)
Amazing Concealer works well...amazing lol
oshunanat 28th-Sep-2012 12:04 am (UTC)
MUFE's High Def concealer isn't bad, but it's a bit light on the coverage and the packaging SUCKS. It's a click pen that you have to turn to get more product - but if you're like me it means you waste some when you have to click out the product that dried up in the vacuum tube >.
innocentanalyst 28th-Sep-2012 01:59 am (UTC)
my favorite is the MAC pro longwear concealer.
bioshe 28th-Sep-2012 07:47 pm (UTC)
I use Summer Bisque by Bare Minerals, it's AMAZING.
ronnie_luvs_u 27th-Sep-2012 10:59 pm (UTC)
what a shitty brand name.
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