Scott Borchetta Taylor's boss and Big Machine Label Group CEO is excited about the singer's stylistic shift to more rock and pop-oriented music. The record features collaborations with Max Martin and Shellback on "Never Ever" as well as Jackknife Lee (U2, R.E.M.), Train's Pat Monahan, UK singer-songwriter Ed Sheeran, producer Jeff Bhasker (fun.'s "We Are Young") and Semisonic's Dan Wilson (Adele's "Someone Like You"), as well as continued work with longtime producer Nathan Chapman and a first-time team-up with Nashville mainstay Dann Huff, who pitched in for a few songs and re-worked "Never Ever" for country radio.
Although the latter has helped Swift maintain airplay with her country base, "There was a really specific moment that she and Max Martin and Shellback created and it's very much a pop record. We've never hidden behind what it is," Borchetta says. To that end, there likely won't be a dual commercial release of the song's country version a la Shania Twain's "Up!", her 2002 record that famously featured dual versions of every song to please pop and country fans alike. "As of now we have no plans" to release the country mix of "Never Ever," Borchetta added.
That similar lack of forcing genres translated to the rest of his input on the making of "Red." "We were in the studio pretty early on and the songs she was writing I would say, 'if it's country run toward it, if it's rock run toward it. You have the artistic license.' Our music needs to explore the edges like I feel it always has."