The X Factor season two premiere Wednesday night ignited 1.4 million comments from viewers on Twitter and Facebook, making it the most talked about premiere for a series ever.
In comparison, rival singing competition The Voice premiered Monday and generated 202,000 comments.
A tear-jerking audition of Jessie J’s “Who You Are” from Jillian Jensen incited the most activity, with viewers commenting heavily on judge Simon Cowell’s reaction to it. Cowell, who first became a household name in 2002 as the brutally honest judge on American Idol, choked up and admitted he “lost it” for the first time in his life.
At its peak, the emotional moment netted 17,067 comments per minute, Bluefin Labs tells Mashable.
A Twitter battle, pitting Cowell against fellow judges Britney Spears, Demi Lovato and L.A. Reid also helped rake in social engagement. The show had urged fans to vote for their favorite judge with hashtags.
This Bluefin Labs infographic details the buzziest moments of the X Factor premiere.