ONTD

5:47 pm - 08/14/2012

Nike Gold Digging Shirt: Funny Or Offensive?

When Adidas had their "shackle" sneaker scandal this summer, we figured that the sportswear industry might tread with caution when putting out riskier products. But it looks like Nike had no qualms about keeping this note-worthy top on the shelves: a women's t-shirt displaying the words "Gold Digging."

We don't like to be super sensitive about these things, but something about this seems... off. The t-shirt features metallic gold lettering and Nike's signature check logo and is only available for women (because women presumably love to be called gold diggers). But we can't help but wonder if some ladies will be less than pleased with this kind of depiction.

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Source
Source discussing how shirt was for Olympics
also_loled_irl 15th-Aug-2012 06:54 am (UTC)
Yeah that's what I got. It would be really in line with the rest of Nike's advertising geared at women if it had slightly feminist/subversive intentions.
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