ONTD

8:04 pm - 07/06/2012

The love/bane of your childhood returns after 14 years.


Of all the childhood toys to update for the early 21st century, the Furby seems like a no-brainer. After all, the hairy ball of amalgamated animal strangeness packed in electronics so baffled the general public that it managed to get itself banned from the Pentagon as a threat to national security. After the Furby was first decommissioned in 2000 (managing to sell an impressive 40 million units in its first three years), Hasbro attempted to revamp the line in 2005 with Emtro-Tronic Furbies, bigger versions of the toy that brought increased facial emotions and voice recognition, failing to recapture the success of the original line.

The latest addition to the line marks a much more significant update for our old furry pal, bringing him up-to-date for a generation growing up with smartphones and tablets, with revamped aesthetics, new innards and an appetite for Apple's iPad. We managed to get our hands on the squirming and verbose little Mogwai-esque creature -- four of them in fact -- for a bit, when Hasbro popped by our office with a furry blue army packed in a duffel bag. Check out some impressions of the reborn furball after the break.




It's immediately clear, right off the bat, that we're not dealing with your older sister's Furby here. Those big, white, glowing eyes get you immediately. In place of those familiar plastic spheres are two big LCDs that comprise roughly a third of Furby's body. The new eyes significantly contribute to Furby's range of emotions, allowing Hasbro to design different dot matrix pupils for different moods like anger and innocence. Graphics are in the mix as well, with images of things like rainbows and two-finger peace signs cycling through the mix. As with his predecessor, this Furby's got eyelids, though they play a fairly limited role, like opening up when it wakes up from sleep mode.

Beyond the eyes, Furby looks largely similar to earlier units, if "slightly larger," according to Hasbro's measurements. Our unit was covered in thick, neon blue fur. At launch, it will be available in six colors, that number jumping to 10 by the holidays. His tail, plush feet and moving pointed plastic ears are all a slightly lighter shade. In the middle of its forehead is a black marking -- it doesn't actually serve a particular function, instead serving as a "legacy" design, where the toy's IR sensors once lived. Just below his eyes is a yellow beak that opens and closes as it speaks. Inside is a red tongue. Pressing down on this starts Furby chewing as though it were being fed.



Furby's also got capacitive sensors in its head, stomach (also home to its internal mic), back and sides that react to touching such as tickling. A mechanical tilt switch lives inside of it, so Furby knows when you're jostling it around or holding it by the tail. These sort of interactions will alter Furby's character, sending it into a transformation with flashing eyes. We saw a slew of different moods between the four units Hasbro brought in, including an angry one with pointed pupils that sings Sabbath-like riffs and an extroverted Valley Girl-esque mood. Furby's mood is also affected by speech (be it from you or fellow Furbies). The more you speak, the more chatty it becomes -- speak enough and will begin incorporating more English words into its speech.


For those having trouble with the famous Furby language, there's an app for that. The free Furby iOS app (available this month) offers up a translator that will listen to its speech and spit out its English equivalent. The app also features a dictionary and meals for Furby, which are served up by flicking them in its general direction. Unlike, say, a Tamagotchi (or, you know, a real animal), Furby won't die if you don't feed it -- though it may get cranky. Furby also has no OFF switch, so the potential to drive parents nuts is fairly high. Leave it alone long enough, however, and it'll get tired, start snoring and eventually just fall asleep. You can rouse it back with a little bit of interaction.

Furby's certainly a fascination. All those who saw us playing with the creature were immediately transfixed, be it due to nostalgia for Furbies gone by, or fascination with this strange new creature. Interacting with the toy is pretty all encompassing off the bat, trying to get it to run the full cycle of mood swings -- we managed to turn it from angry to precocious in the space of a few minutes. And certainly the addition of smartphone / tablet interactivity helps. However, unless you're willing to spring for a couple to keep each other company and are under the age of, say, 10, you might want to learn the Furbish word for "bored." The new, tech-savvy Furby will run you $60 when it hits this fall.


I still have mine, old and one of the old 'new' ones, without the batteries naturally.
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fionaapple 7th-Jul-2012 03:07 am (UTC)
I had the green one in second grade! I remember everybody would bring theirs in and we had furby parties.

Edited at 2012-07-07 03:13 am (UTC)
oceanhue 7th-Jul-2012 03:14 am (UTC)
THEY ARE DEMENTED.
sullen_child 7th-Jul-2012 07:38 am (UTC)
Any personal experiences with scary furby's?
episky_x 7th-Jul-2012 03:18 am (UTC)
My neighbor accidently tickled mine to death once :(
w0rds0fl0ve 7th-Jul-2012 03:20 am (UTC)
omg i remember having furby parties.


we gave our furby's hair wraps~
johnnyabatti 7th-Jul-2012 03:58 am (UTC)
haha I totally stole one from my friend I was like "fuck yeah, this is better than my entire McDonald's collection" but my dad told me to give it back and later hinted that he may or may not have had a nightmare featuring it
judgmental 7th-Jul-2012 04:00 am (UTC)
YASSSSSS

Frat parties have nothing on Furby parties lbr
fuckyess 7th-Jul-2012 07:55 am (UTC)
i had



which were my fav colors (and still are today, in fact it still looks sort of cool today)
between_lights 7th-Jul-2012 03:08 am (UTC)
back and creepier than ever, I see.
so_chic_doll 7th-Jul-2012 03:08 am (UTC)
looks freakier than before.
redsprings 7th-Jul-2012 03:08 am (UTC)
The horror...the horror.
chuckisfuckis 7th-Jul-2012 03:09 am (UTC)

Not cute.
biktur 7th-Jul-2012 03:14 am (UTC)
the Original lbr
chuckisfuckis 7th-Jul-2012 03:21 am (UTC)
You know it!

Beautiful icon btw
imnotasquirrel 7th-Jul-2012 03:33 am (UTC)
omg gizmo

i made my own gizmo doll as a kid by tracing gizmo on two sheets of paper, stapling the sheets of paper together, and stuffing the middle with cotton. apparently the concept of asking my mom to just buy me a gizmo plush didn't occur to me.
lathwen1 7th-Jul-2012 03:35 am (UTC)
I love gizmo!!
turi 7th-Jul-2012 03:39 am (UTC)
I still have this furby. He is still in the closet and every so often he will speak in the middle of the night.


pretty sure he has no batteries tho.
sundayromancee 7th-Jul-2012 03:09 am (UTC)
Some people need to let things go.
tonsillitis 7th-Jul-2012 03:17 am (UTC)
like you re: your lj account!
jasmina12345 7th-Jul-2012 03:18 am (UTC)
bow @ ur truth telling matched with that flaw free icon
sundayromancee 7th-Jul-2012 03:29 am (UTC)
Re: your mother being unable to delete you.
so_chic_doll 7th-Jul-2012 03:09 am (UTC)
WHY DO HIS EYES GLOW LIKE THEY ARE POSSESSED??
hazel_belle 7th-Jul-2012 03:56 am (UTC)
so_chic_doll 7th-Jul-2012 04:00 am (UTC)
STOP HAUNTING ME AHH
judgmental 7th-Jul-2012 04:01 am (UTC)
lmaoooo
fasdsr2 7th-Jul-2012 04:32 am (UTC)
lol irl
shanny_w 7th-Jul-2012 04:41 am (UTC)
mi luv u
yousaidlog 8th-Jul-2012 04:01 am (UTC)
lmaooo
superpchan 7th-Jul-2012 03:09 am (UTC)
It has a very "I was watchin'" look.
oceanhue 7th-Jul-2012 03:09 am (UTC)
These things scare the shit out of me. I took the batteries out of mine and left it in my closet. For YEARS it would talk at night.

Weird ass shit!
pabu 7th-Jul-2012 03:09 am (UTC)
ludagurl3d 7th-Jul-2012 03:12 am (UTC)
this is the one i had - sans the knife of course.
shanny_w 7th-Jul-2012 04:42 am (UTC)
i had the knife but not the furby. oh childhood memories :')
_lackof_passion 7th-Jul-2012 02:46 pm (UTC)
me too!
artemisbones94 7th-Jul-2012 03:13 am (UTC)
oh goddd, xD
wearescientists 7th-Jul-2012 03:13 am (UTC)
this, pabu, this.




LOVE UR UN
__nocturna 7th-Jul-2012 03:15 am (UTC)
lol
mjspice 7th-Jul-2012 03:22 am (UTC)
LMFAO!
4illornil 7th-Jul-2012 04:20 am (UTC)
LOL that's the one I had. He's creepy even without the knife.
reidacted 7th-Jul-2012 04:49 am (UTC)
Want.
missile 7th-Jul-2012 05:14 am (UTC)
LMFAO! right, click, save!
donttakethebait 7th-Jul-2012 06:01 am (UTC)
forever haunting my dreams from now on
dr0phack3r 7th-Jul-2012 07:10 am (UTC)
I had this one!
anna_drenxavier 7th-Jul-2012 08:09 am (UTC)
LOLLL
rainbow_fiend 7th-Jul-2012 03:14 pm (UTC)
scary little bastards.
devetu 7th-Jul-2012 03:10 am (UTC)
i broke my cousin's furby because she was being a cunt and i got grounded for a month because it was so hard for her parents to find one

i still regret nothing
leopard_legs 7th-Jul-2012 05:14 pm (UTC)
if you hadn't killed that furby it would have eventually possessed your cousin/you so it was for the best that you did it anyway.
fatbom 7th-Jul-2012 03:10 am (UTC)

these were more dope
noted 7th-Jul-2012 03:10 am (UTC)
YESSSSSSSSSSS best tbh
fionaapple 7th-Jul-2012 03:10 am (UTC)
I always begged my mom for one of those and she said it was a waste of money because we had a real dog.
praisemiley 7th-Jul-2012 06:52 am (UTC)
oh my god lmao
chaquitalicia04 7th-Jul-2012 09:52 am (UTC)
But could your real dog do backflips?
actxappalledx 7th-Jul-2012 02:06 pm (UTC)
omg lmao i just laughed for like three min at this
kewlkidv 7th-Jul-2012 03:11 am (UTC)
omg I had one of these!
ladyfly56 7th-Jul-2012 03:12 am (UTC)
i always wanted one of these
artemisbones94 7th-Jul-2012 03:14 am (UTC)
i have the cat of those....though sadly one of the ears broke off.
__nocturna 7th-Jul-2012 03:15 am (UTC)
I wanted one of these so bad.

Never got one. :(
leviicorpus 7th-Jul-2012 03:15 am (UTC)
yesss omfg

I had the silver and blue one.
sandstorm 7th-Jul-2012 03:15 am (UTC)
I had this AND the cat. My dog was green and purple and my cat was black and pearl.
tankmachine 7th-Jul-2012 03:15 am (UTC)
omg yes
oceanhue 7th-Jul-2012 03:16 am (UTC)
I had one!
jennitarox 7th-Jul-2012 03:16 am (UTC)
omg, my sister had one!
lanuitdete 7th-Jul-2012 03:19 am (UTC)
yess
pabu 7th-Jul-2012 03:20 am (UTC)
my mom got me this one instead of the cat. :|
whutness 7th-Jul-2012 03:27 am (UTC)
omg yes I had one!
deethy 7th-Jul-2012 03:30 am (UTC)
I ALWAYS wanted this omg
icangoforthat 7th-Jul-2012 03:42 am (UTC)
lol i still have mine. somewhere
between_lights 7th-Jul-2012 03:48 am (UTC)
YASSSSSSSSSS, I had two of them - one was a mini version and one was normal. they were both amazing <3
royan_rawss 7th-Jul-2012 03:51 am (UTC)
Had dis. Loved it.
sugarcrawler 7th-Jul-2012 03:52 am (UTC)
lol i had one of these
judgmental 7th-Jul-2012 04:02 am (UTC)
YAS
gaga 7th-Jul-2012 04:08 am (UTC)
yassss I had one of these
saltonmycuts 7th-Jul-2012 04:16 am (UTC)
Yess with the built in speakers.
octoberalex 7th-Jul-2012 04:33 am (UTC)
i had both a furby and this
asha_greyjoy 7th-Jul-2012 04:34 am (UTC)
me and my sister both had furbys and this stupid crap dog

i think we were more spoiled than i remember
vivisexion 7th-Jul-2012 05:04 am (UTC)
lol i had one of those b/c my parents wouldn't get me a real dog and i thought it was so boring
andisprohi 7th-Jul-2012 05:40 am (UTC)
I remember either Burger King or McDonald's put smaller versions in their kids meals. I was so annoyed it wasn't an actual working one
harrypotterlvr3 7th-Jul-2012 05:43 am (UTC)
holy fuck, i haven't thought about those in sooooo long!!
saintmorse 7th-Jul-2012 07:56 am (UTC)
I totally got one of these for Christmas one year! I named her Blossom.
fuckyess 7th-Jul-2012 07:56 am (UTC)
omg POOCHI

i loved mine

they interacted with the little cheesy versions from mcdonalds and it was qyoot
tundrabeast 7th-Jul-2012 12:04 pm (UTC)
omfg yes.
moodring54 7th-Jul-2012 01:25 pm (UTC)
I BEGGED my parents for one of those, got it, and played with it for about fifteen minutes.
ectypes 7th-Jul-2012 02:24 pm (UTC)
I was just singing the theme song the other day!


LoOkit ThAt
POO
CHI~
hotcement 7th-Jul-2012 03:17 pm (UTC)
YESSSSSSSSSSSS my sister had the furby but i was never into that shit, i wanted this one and the kitty one.
leopard_legs 7th-Jul-2012 05:31 pm (UTC)
my sis just saw this as I was scrolling past and went "I SO REMEMBER THEM I HAD ONE"

she did and it was shit
yousaidlog 8th-Jul-2012 04:07 am (UTC)
omg I think mine is still in my closet/attic. I had the blue one!
noted 7th-Jul-2012 03:10 am (UTC)
I just got over my furby crying during the night 13 years ago and you give me this?

step offffffff
tankmachine 7th-Jul-2012 03:10 am (UTC)
omg lol i kind of want one

i'm pretty sure the one i had years ago is still in our house somewhere
bellyroomfan 7th-Jul-2012 03:49 am (UTC)
i kind of want one too and this post is making me feel creepy for it.

i never had one as a kid though so it would be fulfilling a fantasy.
kewlkidv Which Furby Did You Have?7th-Jul-2012 03:10 am (UTC)
I had this little guy! he would keep me up all night



thumbelinda Re: Which Furby Did You Have?7th-Jul-2012 03:14 am (UTC)
That's the one I had too!
__nocturna Re: Which Furby Did You Have?7th-Jul-2012 03:16 am (UTC)
fatbom Re: Which Furby Did You Have?7th-Jul-2012 03:20 am (UTC)
me too
artemisbones94 Re: Which Furby Did You Have?7th-Jul-2012 03:24 am (UTC)
This one was my first one. I dropped it on concrete and it was never the same.
iamsimplysara Re: Which Furby Did You Have?7th-Jul-2012 03:39 am (UTC)
Yep this one.

I had a pre-release prototype because I cheated on and won a cartoon network contest. XD
monkeyprincess7 Re: Which Furby Did You Have?7th-Jul-2012 03:58 am (UTC)
Same, except I got creative and dyed the white fur blue because i thought it would look cool. It didn't. but I still loved it /csb
judgmental Re: Which Furby Did You Have?7th-Jul-2012 04:02 am (UTC)
I had this
sexyvegeta Re: Which Furby Did You Have?7th-Jul-2012 03:25 am (UTC)
sunleth Re: Which Furby Did You Have?7th-Jul-2012 03:29 am (UTC)
I had this one too!
destructo_ray Re: Which Furby Did You Have?7th-Jul-2012 03:32 am (UTC)
First edition, all white. My mom said people were clawing for 'em and shoving when she went to buy it (black friday).
killingabraham 7th-Jul-2012 03:37 am (UTC)
strahovski Re: Which Furby Did You Have?7th-Jul-2012 03:53 am (UTC)
I had one like this too!
pamuya Re: Which Furby Did You Have?7th-Jul-2012 04:30 am (UTC)
Image and video hosting by TinyPic

FUCK YEAH AMMURICA

i had a regular one too, but i think it was just the standard grey/white
dropdeadpirate Re: Which Furby Did You Have?7th-Jul-2012 04:53 am (UTC)
sprywonderdog Re: Which Furby Did You Have?7th-Jul-2012 04:59 am (UTC)


I still have it. It never learned anything, though.
miss_nyxie Re: Which Furby Did You Have?7th-Jul-2012 05:09 am (UTC)


And the black & white one posted above. I'm 99% sure they are both still at my parents' house.
fuckyess Re: Which Furby Did You Have?7th-Jul-2012 07:58 am (UTC)
postied up there but



it was the alternative looking on tbh, very fitting
saintmorse Re: Which Furby Did You Have?7th-Jul-2012 08:00 am (UTC)


My mom and I waited on line at Toys R Us for mine.
vampireslayer7x Re: Which Furby Did You Have?7th-Jul-2012 09:11 am (UTC)
wasster Re: Which Furby Did You Have?7th-Jul-2012 11:14 am (UTC)

Uploaded with ImageShack.us

I had this one. I remember I got it to play hide and seek ONCE and never again. Also, my mum threw it at the wall once when she was giving me a row and it wouldn't shut up. From then on it's mouth moved, but no sound came out...
clianthe Re: Which Furby Did You Have?7th-Jul-2012 11:41 am (UTC)
I had this guy:



(not my photo)
sherlockholmes Re: Which Furby Did You Have?7th-Jul-2012 01:10 pm (UTC)


His name was Elliot!
escapetheroom Re: Which Furby Did You Have?7th-Jul-2012 02:02 pm (UTC)
I had him too!
ectypes Re: Which Furby Did You Have?7th-Jul-2012 02:29 pm (UTC)
Image and video hosting by TinyPic

got him in with terry richardson

Edited at 2012-07-07 02:30 pm (UTC)
rebeljean Re: Which Furby Did You Have?7th-Jul-2012 02:54 pm (UTC)
yummyhead2toe Re: Which Furby Did You Have?7th-Jul-2012 03:07 pm (UTC)
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