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4:10 pm - 07/05/2012

I Knew I Wasn't The Only One Who Noticed This

'Spider-Man' & Bing: Microsoft's Product Placement Gets Twitter Talking

When product placement goes wrong: Moviegoers who saw "The Amazing Spider-Man" were quite surprised to see Peter Parker using Bing, and have since taken to Twitter and Reddit to complain.

At the crux of the matter is the fact that Parker is a teenage science nerd. Fans of "Spider-Man" claim it's unlikely someone like Parker would use Bing, and point to other not-so-subtle moments in Microsoft's promotion of the search engine.

Tact (or lack thereof) aside, Bing is becoming a commanding presence in the search engine business. A May study found that it had already snapped up 30 percent of the search market, with queries rising 11 percent year-over-year. Google, which remains the most popular search engine, dropped 11 percent over the same time period.

We've reached out to Sony, the studio behind "The Amazing Spider-Man," for comment.







Source
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superpchan 5th-Jul-2012 10:12 pm (UTC)
I've only seen Bing used in TV shows and movies.
black_phoenix 5th-Jul-2012 10:15 pm (UTC)
Exactly!!
skky95 5th-Jul-2012 10:18 pm (UTC)
IKR, they try and slide it in so ~naturally~ "Hey, can you bing that...."
imnotasquirrel 5th-Jul-2012 10:28 pm (UTC)
i cracked up when they tried to use it as a verb on TVD.

"I bing-ed it!"

Nice try, but you ain't google, Bing.
headswillroll88 5th-Jul-2012 10:30 pm (UTC)
lol i noticed that too. you aren't fooling anyone elena.
leitao 5th-Jul-2012 11:06 pm (UTC)
OMG, I must have blocked that line from memory. That is hilariously terrible. XD

Just . . . no, Bing.

No.
mjspice 6th-Jul-2012 02:23 am (UTC)
YEAH THIS! XDDDDDDDDD
purrple_267 5th-Jul-2012 10:42 pm (UTC)
lol me too
actxappalledx 6th-Jul-2012 12:07 am (UTC)
lol me too. i shamefully watch 90210 still and i feel like bing is the main sponsor
mjspice 6th-Jul-2012 02:23 am (UTC)
Same.
solitune 6th-Jul-2012 09:20 pm (UTC)
My dad uses it but he's 62 idek
atomicdogmeat 5th-Jul-2012 10:13 pm (UTC)
Stop trying to make Bing happen Microsoft.
andres01234 6th-Jul-2012 01:06 am (UTC)
but Bing is so fetch!
demriparrott 6th-Jul-2012 05:45 am (UTC)
A+
the_tire_swing 6th-Jul-2012 09:50 pm (UTC)
lol
fauxparadiso 5th-Jul-2012 10:14 pm (UTC)
lol My old roommate tried so hard to stan for Bing. My workplace had it and the first search results were always shitty, I had to change it after a week.
solira21 5th-Jul-2012 10:14 pm (UTC)
stop trying to make bing happen it's NEVER GONNA HAPPEN
homicidalslayer 5th-Jul-2012 10:17 pm (UTC)
slap
no
reginageorge 5th-Jul-2012 10:23 pm (UTC)


-me
chibik3r0 5th-Jul-2012 10:14 pm (UTC)


NO ONE SAYS "BING IT" IN REAL LIFE
black_phoenix 5th-Jul-2012 10:16 pm (UTC)
"Bing it"?

Really?

Oh, no
violue 5th-Jul-2012 10:16 pm (UTC)
omg it's awkward ohhhh it's awkward cannot deal with that much secondhand embarrassment
litenbritemanay 5th-Jul-2012 11:49 pm (UTC)
exactly!
mlo_7 5th-Jul-2012 10:16 pm (UTC)
LOL
crystalzelda 5th-Jul-2012 10:17 pm (UTC)
The product placement in H5-0 and Bones is soooo bad omg. When in Bones they start talking about the fucking cars I practically want it to crash.
atomicdogmeat 5th-Jul-2012 10:17 pm (UTC)
Oh wow that is as subtle as bag of bricks.
sandstorm 5th-Jul-2012 10:19 pm (UTC)
They're going to make a movie next - "Bing It On"
elksa 5th-Jul-2012 10:21 pm (UTC)
lmao Bing, you will never achieve Google status
jellibeen 5th-Jul-2012 10:21 pm (UTC)
lmao, oh dear
hemsworth 5th-Jul-2012 11:01 pm (UTC)
lmao i love my h50 but i side-eyed the hell out of them using bing
andres01234 6th-Jul-2012 01:11 am (UTC)
oh god that was so bad it's actually hilarious
megedeborch 5th-Jul-2012 10:14 pm (UTC)
I LOVED the fact that I had IE9 advertisement before TASM & then the Bing scene happened. Still LOLing tbh.
violue 5th-Jul-2012 10:15 pm (UTC)
lawd how embarrassing
cl0vergirl 5th-Jul-2012 10:15 pm (UTC)
whatever. i love bing. i've redeemed points for 2 amazon gift cards in the last month.
snapiphany 5th-Jul-2012 10:19 pm (UTC)
lol, same. I'm slowly closing in on my next $10 haul.
cl0vergirl 5th-Jul-2012 10:23 pm (UTC)
i used to use bing for the cash back but when they stopped that program i stopped using bing. then they reintroduce rewards and they draw me back in. =)
lumosofmylife 5th-Jul-2012 10:21 pm (UTC)
>_>
Please explain this more.
schexyschteve 5th-Jul-2012 10:23 pm (UTC)
...how does this work?
bitch_whatusay 5th-Jul-2012 10:25 pm (UTC)
WHAT? from searching on BING? deets PLEASE
no_urges 5th-Jul-2012 10:33 pm (UTC)
i looked up how to join the rewards thingy, but gurl fuck that shit, i am not tying my facebook account to my search engine activity lol
kimberwyn 5th-Jul-2012 10:54 pm (UTC)
That's the only reason anyone used bing. I get my xbox pts there.....aint payin for new dance central games.
cerseilannister 5th-Jul-2012 11:07 pm (UTC)
i might have to investigate this matter
evett 5th-Jul-2012 11:41 pm (UTC)
shhhhh! I don't want them taking away the rewards program by too many people signing up. let people make fun of bing and not use it.
andres01234 6th-Jul-2012 01:15 am (UTC)
boo, it's only for people in the us
bohemianvixen 6th-Jul-2012 05:16 am (UTC)
Oooh can people from other countries join the rewards program or is it good for US residents only?

Nvm, the comment above mine says it's for US only. )=

Edited at 2012-07-06 05:17 am (UTC)
bananasnrum 6th-Jul-2012 07:23 am (UTC)
Microsoft has to pay people to use their search engine.

Hilarious.
homicidalslayer 5th-Jul-2012 10:15 pm (UTC)
snapped up 30 percent of the search market

=.= Old people. Will they never learn?

smdh"
musicnextdoor 5th-Jul-2012 11:13 pm (UTC)
They're just so impressionable, it's kind of adorable.
thewitness 6th-Jul-2012 11:52 am (UTC)
my dad switched to bing out of a conscious effort to stop using google for everything, because he is convinced that they are becoming too powerful for their own good. shaking my head.
homicidalslayer 6th-Jul-2012 09:32 pm (UTC)
Tell your dad to install an opt-out extension on his browser, which will keep any and all search engines from tracking his internet activity (which Google seriously does. It's almost scary)
crystalzelda 5th-Jul-2012 10:16 pm (UTC)
The movie was okay. It was well acted and the special effects were good, but it was missing something, and the villain plot was pretty overdone. I was kinda bored by the end.
crystalzelda 5th-Jul-2012 10:20 pm (UTC)
[Spoiler (click to open)]
My friend and I actually started a death pool at the end to guess who was going to kick it, Gwen or her dad. lol I guess they're saving Gwen's fridging for the next movie. I was pretty heartbroken about Martin Sheen kicking it even if I knew it was coming.
misao7 5th-Jul-2012 11:17 pm (UTC)
[Spoiler (click to open)]
when Emma Stone dies there will be riots


Edited at 2012-07-05 11:17 pm (UTC)
sviibwhapp 6th-Jul-2012 12:09 am (UTC)
Whenever I try clicking those things to open they never open.
aisling_ducks 6th-Jul-2012 12:20 am (UTC)
Reading your comment I thought you said Michael Sheen not Martin and literally spent 5 minutes wondering how I did not recognise him being in the movie. Oops.

That aside, yes I still found that scene heartbreaking, too.
kingsmere 7th-Jul-2012 01:54 pm (UTC)
How do you do those spoiler cuts?
cmm1982 5th-Jul-2012 11:00 pm (UTC)
I agree with this assessment. I found myself thinking the same thing, however my dad who is a huge fan of the comic kept saying this one was loads better. Personally I thought it dragged on too long.
banabee 5th-Jul-2012 10:16 pm (UTC)
lol they tried
mlo_7 5th-Jul-2012 10:17 pm (UTC)
ugh bing is the default search engine for the computers at work and it's so annoying
reginageorge 5th-Jul-2012 10:17 pm (UTC)
someone keeps switching the default search engine at my job to Bing and I switch it back to Google every fucking day I'm at work but SOMEONE WON'T STOP SWITCHING IT TO BING. NO ONE LIKES BING.
365reasonswhy 6th-Jul-2012 01:04 am (UTC)
That keeps happening to me! I think they're doing Microsoft updates and aren't paying attention or don't care when it switches back over to Bing. I'm always having to undo the shit the people I work with do to our computers.
im_writing 6th-Jul-2012 01:14 am (UTC)
It might be a corporate thing. Like, a lot of the jobs I worked at, the computers are set up to default to a certain site and no matter how many times you change it, the computer is always set to default back, due to corporate standards.


Your efforts may be futile.
elksa 5th-Jul-2012 10:17 pm (UTC)
Bing is becoming a commanding presence in the search engine business.

Really? Because I don't know anyone who uses it.

And yeah yeah, the product placement sucked, but TASM was still amazing.
skky95 5th-Jul-2012 10:18 pm (UTC)
NOOOOO GOOGLE FOREVER!!!!!
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